Eccentrics and futurists. Fashionable themes and key models of men's shoes for the fall-winter 2020/21 season (part 2)
In the previous issue, we wrote that for the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoes segment, but experts added one more to them, and as a result, 4 main trends were formed for the next cold season: TEMPEST, JETTISON, OUTRÉ, DOMINION. Expert SR, Galina Kravchenko, director of the assortment department and head of trend analytics at FCG / FashionSnoops, spoke in detail about the first two topics on the pages of the magazine. In this issue, she discusses two more topics in detail - OUTRÉ and DOMINION.
Galina Kravchenko -
independent trend expert. Specializes in the development of commercial collections of clothing and footwear, assortment management in retail chains and wholesale companies. Introduces international experience in fashion product development into the practice of Russian companies. Successful consulting and training projects were implemented for companies in the Clothing and Footwear segments, including: Unichel, Econika, SALAMANDER, Kotofey, Lamoda, Otto Group, Gretta (ELEGANZZA retail chain), Leo Ventoni , Luxottica, Gloria Jeans, Holding Center, Oodji (ALMEO GROUP, Kazakhstan), Sportmaster, Shop&Show TV channel, 1001 DRESS, Sela, Wild Orchid, Conte and others. Author and presenter of a series of training workshops and a course of lectures on assortment management and fashion trends. He has numerous publications in b2b publications: Shoes Report, PROfashion, FashionUnited, Fashion Magazin, General Director, etc.
OUTRÉ - Eccentricity
Outré's trendy theme shows how fancy and unusual shoes become the norm in everyday life. It is worth recalling the Ugly Sneakers that appeared on sale in 2017, which influenced the standard volumetric sole and the exaggerated silhouette of not just sneakers, but shoes in general. So in the fashionable theme Outré blurred the line between the traditional look at the festive and everyday, male and female, monochrome and colorful. This trendy theme looks both shocking, romantic and playful against the background of the rest.
The color palette may seem defiant for the men's assortment, it is rich, bright and varied: light mint, grassy green, yellow, cream, peach, muted pink, in contrast to which are dark saturated gray-blue, condensed grape and stone gray.
Outré's fashionable theme involves luxurious materials such as silk satin, smooth leather, lining, velveteen and fur. Finishes, contrasting piping, gold hardware, trim, silk laces, ribbons and even bows are very important.
Sneakers and sneakers
Sneakers and sneakers in the fashionable Outré theme are presented as a very bright and visible category of assortment. Designers offer to pay attention to such active colors as pink or canary yellow, and paint the upper of the shoe and sole in one color. For a change of design, inserts with animal print are offered. The use of rubberized material makes the shoe models suitable for wet weather. For drier weather conditions, velvet top models are available.
Decor: animalic inserts Sole: massive
Decor: mesh inserts + appliqué on the nose of the model Sole: massive
Decor: velvet insertsLow shoes
For the FW 2020/21 season in the fashionable Outré theme, shoe models are presented in fairly classic designs of oxfords, loafers and sleepers, which are modified due to the decor and the materials used. Vibrant leather in bright colors or transparent inserts with an unusual texture for the pellicle film is an excellent creative solution that adds a “Wow effect” to this shocking theme. As in the women's assortment, in men's shoes, the use of pile material of opoeka is welcomed to create models of classic loafers. For sleepers, options are offered that resemble ball shoes for men of the 17th century: material - velvet, decor - satin and silk bows, accessories - buckles with stones.
Material: gingham Decor: animal print
Construction: Square Nose LoafersBoots
Shoes are an integral part of the men's wardrobe for the autumn-winter period. More classic and familiar models are updated thanks to the vibrant color. Of the new - the use of the opoeck light gray; a combination of materials such as patent leather and velvet, white patent leather. Metallic leather with embossed reptile, as in the women's assortment, is one of the main trends of the FW 2020/21 season.
Also, designers offer to pay attention to unusual models of massive shape due to a hidden wedge heel.
Material: reptile-embossed metallic leather
Material: Patent Leather
Design: massive nose due to hidden wedge heelsDOMINION - Futurism
The fashionable Dominion theme is saturated with modern technology, but avoids the cliché motifs of microsteps and plastic. Instead, the trend illustrates a postmodern image that is much more individual than in previous decades. The combination of luxury and technology creates a new image of a man’s wardrobe, expressed in shoes through uniforms and futuristic surfaces, changing the classic designs of low shoes. Aesthetics of fashionable themes refers to the origins of Italian futurism, when being a rebel, modern and young was extremely popular.
The history of futurism began with a manifesto published on February 20, 1909 in the French Le Figaro. The Italian poet Filippo Tommaso Marinetti outlined the artistic principles of the flow in the document: “We announce that the magnificence of the world has been enriched by a new beauty: the beauty of speed!” He described "a formula that would reflect the new age." In poetry, this formula became vers libre - a free verse that allows you to express feelings freely and dynamically. And in painting - a completely new style, praising anarchism, cars, courage, noise and cities, the denial of the traditions of the past and contempt for women.
The color palette conveys the mood of retro futurism: a wide palette of grays - from steel to warmer; deep saturated blue and cyan shades - colors that are certainly associated with HI TECH; rich accents are saturated yellow and red.
Sneakers and sneakers
In the fashionable DOMINION theme, sneakers and sneakers for the FW 2020/21 season are presented as a new reading of the classics. The usual designs of sneakers and sneakers were transformed thanks to the graphics, materials and decor. For example, classic sneakers made of fleecy material look much more interesting, and white models look more creative due to the effect of paint sprayed from a spray can. New white sneakers feature a geometric sole. For those who prefer to experiment, models with an open heel are offered.
Decor: imitation of spray paint + lettering
Decor: metal nose Design: geometric sole
Construction: Open heel with Velcro closureLow shoes
For the next fall-winter season, the DOMINION fashion theme offers classic models of low shoes in the form of loafers. As the main materials, we see patent leather, embossed leather, fleecy material. Classical accessories in the form of chains are redesigned by embossing and nailing. Metallic spraying over the entire surface of the model and rounded rivets also look interesting.
Material: reptile embossed patent leather
Material: fleecy Decor: Chain
Design: loafers Decor: metallic sprayingBoots
Men's shoes in this thread can be described as comfortable and moisture-proof. The use of rubberized material is an excellent solution for rainy pores. A quilted material for covering the top of a classic model - as an unusual solution for classic boots. Leather with embossed reptile is still in trend, as well as selective use of embossing in certain parts of the boot (can be made as a logo of the manufacturer).
Material: rubberized material
Decor: stitch and strap
Construction: using puffs
Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
Key models of shoes and bags of the spring-summer 2023 season
Commercial Models for Outdoor Sneakers and Footwear Range
The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
Soft manufacturability, convenient transformation. Key trends and innovations in athletic footwear
Coach turned to Big Data analysis and won the interest of a young audience
American handbag brand Coach has planned the success of its Tabby model among a younger audience, Generation Z, by turning to big data analysis, abandoning traditional and analogue tools, such as human intuition or the ability of any executive to sense “which way the wind will blow,” writes B.O.F.
IDOL updates the concept
The IDOL brand, part of the Melon Fashion Group portfolio, opened the first flagship in an updated concept in the Aviapark shopping center in Moscow.
Louis Vuitton opens a new factory in Italy
Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
The Euro Shoes@CAF exhibition will be held in Almaty
From March 11 to 13, the Euro Shoes@CAF (Central Asia Fashion) exhibition will be held in Almaty at the Atakent exhibition complex. The exhibition, which is the largest international event in the fashion industry in Central Asia, will present collections of clothing, shoes and accessories.
Euro Shoes will start operating on February 19 in Moscow!
The winter session of the international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at the Expocenter from February 19 to 22. The organizers promise the presence of all the main participants at the exhibition, as well as new names from Europe, Asia and Russia.
American buyers couldn't buy Birkin bags and sued Hermès
French fashion house Hermès is facing a lawsuit in California from two customers who were unable to purchase exclusive Birkin bags. The fashion house is accused of unfair commercial practices.
Why Rendez-Vous and Yandex Lavka released a “bread bag”
Shoe retailer Rendez-Vous announced the launch of a spring collaboration with Yandex Lavka and released a roll that resembles the shape of a woman’s handbag. This “Bread Bag” is presented in the Yandex.Lavka application at a price of 249 rubles. On the product packaging there is a promotional code for 1000 rubles, which can be spent in the Rendez-Vous network.
Camper has released innovative sneakers - designers
Spanish brand Camper's new Roku sneaker features six interchangeable components to create up to 64 different looks and color combinations. Roku means "six" in Japanese.
Christian Louboutin presented a collection in a cowboy style
At the Loubi Show in Paris, the French luxury brand Christian Louboutin presented its fall 2024 collection, following the trend - in the style of the Wild West. It included cowboy boots and rhinestone loafers.
Fashion Week takes place in Moscow
Fashion Week takes place in the Russian capital. Events include fashion shows, markets where you can purchase clothes, bags and accessories, and a B2B Showroom for fashion industry professionals.
Turkish brand Vaneda on Euro Shoes
Street style, sport, outdoor, military – the main style directions of footwear of the company from Turkey
Kari accuses Zenden of unfair competition and is suing the FAS
The largest Russian shoe chain, Kari, appealed to the Moscow Arbitration Court to declare the actions of the Federal Antimonopoly Service (FAS) illegal, writes RBC.
Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
Permanent contributor to Shoes Report. Elena Vinogradova, an expert in sales and purchases in the fashion business, prepared an overview of the trends for the autumn-winter 2023/24 season especially for us.
MSCHF and Crocs launch "Big Yellow Boots"
Creator of the Big Red Boots, Brooklyn brand MSCHF has teamed up with American plastic clog and sandal brand Crocs for another oversized shoe. The new Big Yellow Boots will go on sale on August 9th.
Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
Bertsy: what to look for when choosing a model
Bertsy and tactical boots are becoming more and more relevant footwear, and not only because of the start of the hunting season. In Russia, there are several dozen enterprises producing this type of footwear. Oleg Tereshin, Deputy Chief Technologist of ZENDEN, told Shoes Report about the differences and features of ankle boots and what you should pay attention to when buying them in specialized retail and online.
I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
EURO SHOES premiere collection is expanding. Along with the traditional pool of leading European footwear brands from Germany, Spain, Italy and Turkey, several dozen footwear and bag brands from the Middle Kingdom will be presented in the GLOBAL SHOES section at the Moscow Expocentre from August 29 to September 1.
World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
In the spring-summer 2023 season, the Rostov-on-Don shoe brand Novak presented a cute collection of sneakers and sneakers for every day. The upper of the shoe is made of genuine leather, suede, nubuck, the sole is made of light EVA.
Jacquemus x Nike collaboration released
The second collaboration between Jacquemus and Nike, which has been talked about so much, is finally out. The appearance of the couple for many was a surprise. The model of Nike Air Force 1 sneakers, which was taken as the basis of the new collection, has undergone significant changes.
Crocs releases a collaboration with Barbie
If Barbie ditched heels and wore crocs, they would be pink. It was this collection in pink that was released by the American brand of plastic clogs Crocs, for the release of the film "Barbie" in the United States.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
