Loewe and On unveil new collaboration
The Cloudsolo Hiker and Cloudtilt Cosmic sneakers are the result of a new collaboration between Swiss sports brand On and Spanish fashion house Loewe. The joint collection also includes apparel. The collection is scheduled to release on the 15th…
October 13 2026 959
Active promotion of the EXTR4 sneaker brand in Italy continues!
Last Friday, the Italian footwear brand EXTR4 opened a pop-up store in Milan's Central Station. The sneaker brand presented its new collection in one of the city's most iconic locations…
October 13 2026 1798
Chanel's Spring 2027 shoe collection features a mix of prints, metallics, and whimsical embellishments.
Chanel's Spring 2027 shoe collection is truly multifaceted. The designers experiment with a combination of colors, prints, embellishments, and materials. It features a wide variety of silhouettes, from bold thigh-high boots with vibrant patterns…
October 12 2026 757
Birkenstock mules from men's shoe designer Louis Vuitton come in new colors
Birkenstock continues to produce the Uerzell mule sneaker, first introduced in 2025 as the result of the German footwear brand's first collaboration with French designer Denis Thibault. In addition to working with Birkenstock,…
October 9 2026 3398
Giuseppe Zanotti will release a collaboration with American rapper Playboi Carti.
Another luxury European footwear brand is enlisting the support of an American rapper. Italian brand Giuseppe Zanotti has announced a collaboration with rapper Playboi…
October 8 2026 1437
China's Anta Sports has completed the acquisition of a 29,06% stake in Puma.
On Wednesday, German sporting goods company Puma announced that Anta Sports Products Limited had successfully completed the acquisition of a 29,06% stake previously held by Artémis SAS, the Pinault family's investment company. Thus…
October 8 2026 1298
Coperni is looking for a new owner
Parisian brand Coperni, founded in 2018 by Sébastien Meyer and Arnaud Vaillant and managed by the Tomorrow London group, was placed into administration four months ago and is seeking a new owner, writes…
October 7 2026 1317
Karl Lagerfeld has released loafers in collaboration with American shoe brand GH Bass.
Karl Lagerfeld has revealed his commitment to developing the footwear category and has released a loafer collection in collaboration with American shoe brand GH Bass, known for inventing the classic Weejuns penny loafer in the 1930s. The collection consists of seven…
October 7 2026 2617
Chinese marketplace Poison offers attractive terms to Russian sellers
One of China's largest marketplaces, Poizon (Devu in Russia, PRO NEW WORD (Hong Kong) Limited), offers low commissions for Russian sellers. Commissions on the platform range from 19% to 29%, while…
October 6 2026 1645
How diversifying a store's product range insures retail and increases the average order value
The clothing and footwear market remains the driving force of fashion retail, but relying solely on it means assuming all the industry risks: seasonal declines, exchange rate fluctuations, and logistical disruptions. The smart move is to diversify your product range by adding related...
October 6 2026 1413
Zippers, pom-poms, high heels, and wedges in the Givenchy Spring-Summer '27 collection
Sarah Burton and her Givenchy design team got creative with their footwear for the Spring 2027 collection, which hit the Paris runway on Friday, writes…
October 6 2026 2482
The latest iteration of the Miu Miu and New Balance collaboration is the RC150 sneaker.
A new version of the Miu Miu and New Balance collaboration sneaker was unveiled at Paris Fashion Week. The brands continued their collaboration with the RC150 sneaker, named for its lightweight—150…
October 5 2026 2413
Clothing and footwear brand Idol opened a store on Stoleshnikov Lane.
A store for the premium clothing and footwear brand Idol, owned by the Russian Melon Fashion Group, has opened on Stoleshnikov Lane in Moscow.
October 5 2026 1076
Vietnam has set a course for greater autonomy in the footwear industry.
Vietnam aims to increase the share of locally produced materials and components used in the Vietnamese footwear industry to…
October 2 2026 1607
Manolo Blahnik has returned to London's Harrods with a new boutique.
Located on the fifth floor of London's luxury department store Harrods' Shoe Heaven, the new Manolo Blahnik boutique debuts its Fall 2026 collection, featuring pieces inspired by a variety of themes, from London's Swinging Era…
October 2 2026 1513
Camper has updated the design of one of its stores in Paris.
The new Camper design concept was developed by the Italian studio Piovenefabi. "We wanted to create the feeling of stepping inside a hand-drawn sketch, a drawing," explains Giovanni Piovene, the studio's co-founder.
October 1 2026 1313
5 local shoe brands at the Moscow Fashion Week market
Moscow Fashion Week traditionally offers a platform for sales of Russian designer footwear brands. The Fashion Week Market runs throughout the event at the Manezh Central Exhibition Hall and is open to the public…
October 1 2026 2604
EXTR4 made a splash: the brand's street performance took place in three Italian cities.
This summer, IMAC's Italian brand EXTR4 made its debut with a vibrant street performance that took place in three Italian cities – Florence, Pompeii, and Milan – to coincide with significant fashion events: Pitti Uomo and…
30 September 2026 1377
Salomon has shot an advertising campaign with K-pop star and Blackpink member Jisoo.
French clothing and footwear brand Salomon has released its first advertising campaign featuring its new ambassador, Jisoo. The brand announced the appointment of the Korean singer and Blackpink member as its ambassador back in the spring. The campaign features…
29 September 2026 2899
Birkenstock is fighting counterfeit sandals with discounter Lidl.
In the Netherlands, the Gelderland District Court, located in the city of Arnhem, ruled in favor of the German company Birkenstock, which accused the discount chain Lidl of selling counterfeit sandals whose design is identical to the popular…
29 September 2026 2475
New sneakers from the Jil Sander x Puma collaboration were presented in Milan.
In Milan, during the Spring/Summer 2027 collection show, the Jil Sander brand presented a new model of sneakers, created in collaboration with Puma.
28 September 2026 2061
Flower Mountain has released a collaboration with Japanese brand Norbit by Hiroshi Nozawa.
At Milan Fashion Week, Italian company Falc presented a collaboration between its flagship footwear brand, Flower Mountain, and the popular Japanese outdoor clothing brand, Norbit by Hiroshi…
28 September 2026 1340
Sketches from the first day of Moscow Fashion Week
Moscow Fashion Week kicked off on September 26. The first day brought together designers from Moscow, St. Petersburg, Chelyabinsk, and Yakutsk.
28 September 2026 1500
Moscow Fashion Week starts tomorrow.
On September 26, the seventh Moscow Fashion Week will kick off at the Manege Central Exhibition Hall. It will once again bring together talented designers from across Russia and over 10 other countries. Over the course of six days, nearly 100 shows will be held, and guests will also…
25 September 2026 1414
An open meeting of the Russian Franchising Association will be held in Moscow.
On October 1, an open meeting of the Russian Franchising Association will be held in Moscow. Participants will be able to discuss franchise development and exchange experiences with representatives…
25 September 2026 1381
The Havaianas x MM6 Maison Margiela collaboration features six-toe flip-flops.
At Milan Fashion Week, MM6 Maison Margiela and Havaianas presented flip-flops designed to play with the number six. The collaboration includes a six-toe flip-flop and a multi-layered platform slide made of six multicolored…
25 September 2026 1762
Dr. Martens launches new global marketing campaign
British footwear brand Dr. Martens' new marketing campaign, "Bouncing Soles," includes a series of collaborations, cultural events, and a promotional video. The campaign's idea is to pay homage to…
24 September 2026 2067
The Ministry of Finance has proposed introducing a 22% VAT on purchases of goods from foreign online sites.
The Ministry of Finance has submitted a bill to the Russian government for consideration that would introduce a 22% VAT rate on the purchase of goods through cross-border e-commerce, Vedomosti reports. It is believed that this measure will contribute to the formation of…
24 September 2026 1919
Onitsuka Tiger opened a flagship store in Milan.
In the midst of Milan Fashion Week, the new flagship store of Japanese streetwear brand Onitsuka opened in Piazza Liberty, next to the Duomo.
24 September 2026 1488
Swiss brand On has announced its entry into the golf shoe category.
Swiss footwear brand On is expanding its product range. The recent announcement of a football boot line and a collaboration with Real Madrid striker Kylian Mbappé attracted considerable attention…
23 September 2026 1957
Chinese sneaker brand Pane has raised funding from Shanghai-based BA Capital.
Pane, a brand known for its low-top sneakers with thin soles and well-known to the audience of a chain banned in Russia, has raised a new round of funding from BA Capital, a Shanghai-based venture capital fund specializing in investments in…
23 September 2026 3396
World Fashion Shorts will be held in Moscow.
The 7th edition of the Moscow International Short Film Festival about Fashion – World Fashion Shorts – will take place in Moscow on September 27 at the Vnutri Digital Art Center, located on the premises of the Khlebozavod art cluster.
22 September 2026 1173
Ladybugs and beetles in Thom Browne's Spring 2027 shoe designs
A highlight of New York Fashion Week this year was the Thom Browne show, which presented a collection inspired by the Disney cartoon "A Bug's Life." It featured a variety of pumps adorned with bright and playful…
22 September 2026 1175
Vietnam reports growth in shoe and bag exports this year
In Vietnam, footwear and bag exports increased by 2,4% in the first eight months of 2026, reaching $19,54 billion.
22 September 2026 1452
Dior returns to Shanghai to show its cruise collection
To get closer to its coveted, wealthy (and in recent seasons, difficult to win over) Chinese clientele, Dior announced a cruise show in Shanghai on the 14th…
21 September 2026 1095
To celebrate the anniversary of New York's Bergdorf Goodman, luxury brands have released capsule collections of shoes.
Roger Vivier, Manolo Blahnik, Christian Louboutin, and Valentino have released capsule shoe collections to celebrate the 125th anniversary of Bergdorf Goodman, the luxury New York department store located on Fifth Street.
21 September 2026 1107
London Fashion Week: The Return of McQueen and Mulberry
London Fashion Week kicked off Thursday and runs until Monday, November 21. Highlights of the week are expected to include the return of leading British fashion houses like McQueen and Mulberry, as well as showcases from emerging…
18 September 2026 2137
Italian footwear exports to Russia fell by 24,6% in the first five months of 2026.
Following the Italian international footwear exhibition MICAM, which took place from September 13th to 15th in Milan, Giovanna Ceolini, president of Micam exhibitions and the association, commented on the situation in the Italian footwear sector.
18 September 2026 2249
New Balance Sues Decathlon Over 'N' Branding
American company New Balance has filed a lawsuit against French company Decathlon in a federal court in Massachusetts, accusing it of trademark infringement by using its logo…
18 September 2026 1997
Shopping centers in St. Petersburg are undergoing a redesign
NF GROUP, one of the largest developers operating in the commercial real estate market, notes a trend toward redesigning shopping centers based on an analysis of the St. Petersburg commercial real estate market. Analysts note that 90%…
17 September 2026 1412
Autry's collaboration with K-Pop star Changbin has been released.
Everything trendy and youthful these days has a touch of Asian flair. Texas-based sneaker brand Autry has released a collaboration with K-Pop star Changbin, a member of Stray Kids and the brand's first global ambassador…
17 September 2026 1534
Swiss brand On brings the latest development in sole materials to market
On's new innovation, called Surreal, combines CloudTec technology with super foam to create a completely new running experience, says On President and COO Scott…
16 September 2026 5688
Ralf Ringer plans to open a store in North Korea
Following the opening of the road bridge between Russia and North Korea on September 7, Russian shoe manufacturer Ralf Ringer plans to open a store in North Korea. The company expects direct road travel between the countries to simplify logistics and…
16 September 2026 1562
The Lineapelle 108 leather exhibition has opened in Milan.
Today, September 15, the Lineapelle 108 leather fair opens at the Fiera Milano Rho exhibition center in Milan. The event will bring together 1029 exhibitors across approximately 39,000 square meters, with 54% of the exhibitors being Italian and 46%…
15 September 2026 1756
The Jacquemus x Nike Moon Shoe is coming in a new colorway.
The Moon Shoe, a popular sneaker collaboration between French brand Jacquemus and American sports giant Nike, will be released this fall in a new pastel colorway…
14 September 2026 1998
Simac Tanning Tech launches in Milan, focusing on exports to South America and Africa
The 52nd international exhibition Simac Tanning Tech will be held in Milan from September 15th to 17th. It will showcase equipment, technologies, and solutions for the footwear, leather, and tanning industries.
14 September 2026 1272
Stuart Weitzman opened a store in Shanghai at Plaza 66.
New York-based premium footwear brand Stuart Weitzman opened a store in a prestigious Shanghai shopping mall and launched a major international campaign in support of its signature model, the 50/50 boot. The store opening featured a new global…
11 September 2026 2020
Inventive Retail Group announced the launch of a new loyalty program.
Inventive Retail Group announces the launch of the EGO Privilege Club – a new loyalty program for its customers that unites all restore companies: Samsung Galaxystore, Street Beat, AMAZING RED, Hiker, Mir Kubik, and…
10 September 2026 2033
St. Petersburg footwear brand ANKI Team has released sneakers in collaboration with SIBUR.
Local footwear brand ANKI Team released a sneaker collection in collaboration with Kazan-based Russian petrochemical holding company Sibrur. For the footwear brand, the collaboration marks the launch of a series of sneakers dedicated to cities…
9 September 2026 2246
The top ten countries by footwear consumption in the world according to APICСAPS
The Portuguese Association of Footwear Components and Leather Goods Manufacturers APICСAPS has compiled a ranking of the leading countries in terms of footwear consumption in 2025…
9 September 2026 2051
China has threatened France with retaliatory measures over pressure on Shein and Temu.
China is demanding that France stop implementing a recently passed law targeting ultra-fast fashion companies such as Shein and…
8 September 2026 2084
Clarks continues its European expansion
In September, British shoe brand Clarks opened its second Parisian store at 11 Boulevard de la Madeleine, just months after celebrating its 200th anniversary. The company plans to further expand its retail presence in…
8 September 2026 1965
Shoe and leather exhibitions will be held in Milan in September.
The international footwear exhibition Euro Shoes Premiere Collection was a success in Moscow at the end of August. September will be packed with footwear and leather goods exhibitions…
8 September 2026 1692
The first part of the Birkenstock x Etro collaboration goes on sale next week.
German footwear company Birkenstock plans to release the first installment of its collaboration with Etro next week. The capsule reimagines the Birkenstock Boston silhouette, the brand's closed-toe clogs first introduced in 1976, marking the...
7 September 2026 5883
Crocs is releasing hybrid loafers.
American brand Crocs continues to experiment with new footwear models. Now, the well-known molded foam clogs are being transformed into hybrid loafers. The updated Crocs Echo 2 Loafer is available in…
7 September 2026 4584
Simone Rocha's much-hyped Adidas Originals collection goes on sale
Irish designer Simone Rocha brings her signature romantic aesthetic to the German brand's sporty style in collaboration with Adidas Originals.
4 September 2026 2297
The Repetto x Yohji Yamamoto collaboration has released a new version of Repetto's Bolchoï ballet flats.
The original version of the ballet flat was unveiled this fall by the Repetto x Yohji Yamamoto collaboration. The French and Japanese brands have been collaborating since the 2000s, and the new joint collection was first shown on March 6 at Yohji Yamamoto's show…
3 September 2026 2231
Ekonika has released a new collaboration with clothing brand Pitkina.
For the start of the fall season, Ekonika has once again released the perfect capsule collection for office travel, this time in collaboration with the young local premium clothing brand Pitkina. Thus, Ekonika continues to introduce a wider audience to…
2 September 2026 1958
Chanel serial number no longer guarantees authenticity
According to Luxury Evermore, a Singapore-based retailer of pre-owned luxury goods, the serial numbers used by French luxury brand Chanel to verify the authenticity of its handbags no longer provide protection against counterfeiting because…
2 September 2026 1840
The No One chain showcased its product range in a baroque-style advertising campaign.
In its new advertising campaign, the NO ONE chain of multi-brand boutiques invites you to spend autumn in the world of art, showcasing its collection against the backdrop of the baroque architecture of Milan's 17th-century Villa Arconati.
2 September 2026 1875
Shoes Style and its Discoveries. An Interview with Anton Bazylev, Prize Winner of the International Shoe Design Competition
The international shoe design competition Shoes Style, held in Moscow this year, showcased many interesting footwear and accessory collections. Shoes Report recently published a story about the winners—third-year students from Kosygin Russian State University, Margarita Skvaznikova and Egor Lysov, who presented their "Retrospective" shoe collection at Shoes Style.
ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
ICEBUG is a Swedish company steeped in innovation and creativity. Our rapid growth is a result of our expertise in grip and technology. Since its inception, ICEBUG has been creating footwear with superior grip and is always striving to improve grip even further.
KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
How the Masters Forge. Interviews with the Winners of the International Shoe Design Competition, Shoes Style
In May 2026, the finalists of the international footwear design competition, Shoes Style, were awarded again in Moscow. The annual competition is held by A.N. Kosygin Russian State University, a university that trains shoe designers and technologists, and attracts students from design universities in Russia and the CIS.
How to sell more without losing customer trust?
Today, discounts and sales are no longer considered an effective tool for achieving sales targets. Furthermore, online and offline stores offer consumers virtually the same price for shoes, and consumers often choose not the cheapest option, but the easiest and fastest one. This is why service and soft sales are becoming a key competitive advantage for shoe stores, says Maria Gerasimenko, an expert at SR in fashion business management and development.
Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
At the end of August, Moscow will once again become a magnet for the footwear industry: the WTC Congress Center on Krasnopresnenskaya Embankment will host the international exhibition Euro Shoes Premiere Collection—a specialized B2B event for footwear industry and fashion retail professionals, the key industry event of the new purchasing season and the development of fashion retail assortments. Over 100 companies and brands will participate in the exhibition, presenting their spring/summer 2027 collections of shoes, bags, and accessories to professional visitors. A working meeting of the National Footwear Union of Russia (NOBS) will be held as part of Euro Shoes, featuring footwear companies, professional associations, marketplaces, and independent experts.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
German footwear and accessories brand Tamaris will present its new Spring-Summer '26 collection at the Euro Shoes exhibition in Moscow, from August 27 to 30.
Creating an emotional connection through a showcase
Emotional response from customers is the key to successful retail sales. Shop windows are capable of not only attracting attention, but also evoking emotions: from joy and nostalgia to a sense of belonging and the desire to possess. Using psychological triggers in shop window design helps turn a passerby into a buyer. SR expert in visual merchandising and retail design Viktor Malygin talks about approaches to the concept of shop window design and current themes and plots for presenting goods in shop windows.
MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
A harmony of comfort and elegance, fashion trends and classic essentials—German shoe and bag brand MARCO TOZZI presents its new Fall-Winter 2025/26 collection.
Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
Euro Shoes: The Fall Premiere That Set Trends and Raised Acute Questions for the Industry
From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the congress center of the Central Trade Fair on Krasnopresnenskaya Embankment. For four days, the exhibition brought together leading global brands, buyers and industry experts, becoming a place where fashion trends are created and business alliances are formed.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
Euro Shoes — March 4-7, 2026 at the WTC Congress Center
From March 4th to 7th, leading brands from Europe, Asia, and the CIS will gather at the WTC Congress Center in Moscow to present their Fall/Winter 2026 collections, capture current trends, and set the direction for the fashion industry.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
