International competition of footwear and accessories designers "Shoes-Style" was held in Moscow
On May 14, the Russian State University named after A.N. Kosygin hosted the international competition of shoe and accessory designers "Shoes-Style". This year, 75 collections of shoes and accessories prepared by students were presented at the competition…
15 May 2025 119
Jacquemus Opens Beach Season in Ibiza
Parisian fashion brand Jacquemus has opened a pop-up hotel and beach club on one of the most popular beaches of the Spanish island of Cala Jondal this summer. For this project, the brand is collaborating with the Casa Jondal restaurant, whose beach is decorated in…
15 May 2025 59
The new EKONIKA flagship is located in Stoleshnikov Lane
At the beginning of the week, the new flagship store of the Russian footwear and accessories brand EKONIKA opened in Moscow. The store is located on Stoleshnikov Lane, in one of the most expensive street retail locations in the capital - on the site of…
15 May 2025 96
Radical Chic Releases Collection of Scarves Inspired by Traditional Japanese Paintings
Russian accessories brand Radical Chic has presented a new collection of exquisite scarves based on traditional Japanese painting. The scarves' design is inspired by the collection of the State Museum of Fine Arts named after A.S.…
13 May 2025 273
Street Beat and Ilya Kutoboy launch The Art of Play campaign
The Street Beat chain of stores will support the launch of the summer collection with a bright advertising campaign The Art of Play. Summer is the season of relaxation and active games – from football to ping-pong. The main idea of the campaign was the ability…
12 May 2025 331
Work resumes at burnt-out Ecco Leather tannery in Holland
On the night of May 4-5, a major fire broke out at the Ecco Leather tannery in Dongen (Holland). The disaster occurred on a day off, so none of the company's employees were hurt. However, the possibility of continuing production…
12 May 2025 362
Claudia Schiffer is the face of Chloé Summer 2025 collection
The 54-year-old German top model Claudia Schiffer has become the face of the Chloé collection, the first summer collection of the German designer Chemena Kamali, who has been heading the Parisian fashion house of the Swiss group since October 2023…
12 May 2025 443
Happy Victory Day!
80 years ago, the Soviet people celebrated the victory over the fascist invaders with great joy! We remember the heroic feat of our grandfathers and…
7 May 2025 1632
3G Capital Acquires US Shoe Giant Skechers
Investment fund 3G has entered into an agreement to buy the American manufacturer of sneakers, clothing and accessories Skechers, the third largest footwear brand in the United States after Nike and Adidas. The deal amounted to $9,42…
7 May 2025 1605
South Korean brand Post Archive Faction to be Pitti Uomo's guest designer
South Korean brand Post Archive Faction (PAF) will be a guest designer at the next international men's fashion fair Pitti Uomo in Florence. The brand will be at Pitti Uomo alongside Homme Plissé guest of honor Issey Miyake and…
6 May 2025 750
Fire destroys Ecco tannery in Holland
The entire complex with production and warehouse premises of Ecco Leather in Dongen burned down in a massive fire on the night of May 4-5.
6 May 2025 1828
India sees 25% rise in footwear and leather goods exports
India has recorded a 25% growth in leather, non-leather footwear and leather goods exports in the 2024/25 financial year to $5,7 billion, the Council for Leather Exports (CLE) said. The country expects the exports to…
6 May 2025 1525
Chloe Sevigny Named the Face of Jimmy Choo Summer 2025 Campaign
The Jimmy Choo campaign is called "Summer Bliss," and the images in the shoot are meant to convey the serenity and intimacy of a summer day. It's a follow-up to Jimmy Choo's spring 2025 campaign, which saw Sevigny return to the brand after nine years.…
5 May 2025 1586
Prada Group Increases Sales in Q2025 13 by XNUMX%
Prada Group's net revenue in the first quarter of 2025 increased by 13% to €1,341 billion. The driving force of the group was the Miu Miu brand, thanks to the development of the leather goods category, writes…
5 May 2025 1556
Nike, Adidas Ask Trump to Exempt Shoes from Tariffs
The Footwear Distributors and Retailers of America, in a letter dated April 29, called on the Trump administration to exempt footwear from the proposed tariffs because they could significantly…
5 May 2025 1574
Maison Jean Rousseau builds new factory in France
French luxury leather goods maker Maison Jean Rousseau is continuing construction on a new production site in Sainte-Savin (about two hours outside of Paris). The facility is scheduled to be completed by the end of 2025, writes…
April 30 2025 1723
Spain sees growing employment in footwear and leather industries
According to Revista del Calzado, the leading media outlet for the Spanish footwear industry, 2025 new jobs were created in the country's footwear and leather industries in the first quarter of 1200. This is the second consecutive year that the sector has seen an increase in employment…
April 30 2025 732
"Detsky Mir" will support domestic producers of children's goods
Detsky Mir has become a partner of the Know Ours contest from the Agency for Strategic Initiatives and Roscongress. The Know Ours contest is aimed at supporting domestic businesses. Manufacturers of children's goods can apply in the Children's…
April 30 2025 1688
Moscow to have 14 summer pavilions of the Made in Moscow project
This summer, the Made in Moscow art pavilions will be presented as widely as possible. At once, 14 brightly themed pop-up stores will appear on the central streets of the capital – from Gogolevsky Boulevard to…
April 29 2025 1728
Adidas Increases Revenue in Q2025 12,7 by XNUMX%
Despite market uncertainty, Adidas managed to increase sales by 12,7% in the first quarter to 6,15 billion euros.
April 29 2025 1756
The first partner store of the Rendez-Vous chain opened in Yakutsk
The Rendez-Vous store with an area of 200 sq. m opened on April 26, 2025 in the city of Yakutsk in the Tuymaada shopping center. The company's partner was Marianna Dyakonova, head of the Rendez-Vous partner store in the city of Yakutsk, - reports…
April 28 2025 1862
Vietnam begins trade talks with US over tariffs
Vietnam and the United States have formally begun talks over the Trump administration's threat to impose a 46% tariff on goods from the Southeast Asian country.
April 25 2025 2094
Lamoda Sport to support Moscow Half Marathon participants
Lamoda Sport has prepared for the main Moscow race and placed a corner with sportswear and footwear in Luzhniki. On April 27, the Moscow…
April 25 2025 863
Birkenstock has updated two hit models from its collection for the summer season
Birkenstock has updated two of its most popular models with the introduction of the Boston Nova and London Nova closed-toe clogs.
April 24 2025 2058
Gucci Loses Sales, Takes Kering Group Down With It
Sales at Kering Group luxury brand Gucci fell 2025% to €25 billion in the first quarter of 1,57. That's well below analysts' estimates of €XNUMX billion.
April 24 2025 1938
Spain reports decline in footwear sales
The Spanish leather and footwear industry has seen its sales fall for the fourth month in a row. According to the National Statistics Institute (INE), in February 2025 the sector's turnover index (ICN) fell by 7,4% compared to the previous…
April 23 2025 1843
EKONIKA presented the first part of its summer collection
Inspired by the atmosphere of a secluded holiday on Lake Como, EKONIKA has released the COMO LETTERS capsule, the first part of the brand's summer collection.
April 22 2025 1821
What to Expect from the Ballet Flat Sneakers Trend
The trend for ballet flat sneakers, the development of which we follow very closely, was examined in more detail in the American publication Footwearnews.com. Journalists interviewed shoe market experts in order to find out their forecasts for the development of this category and…
April 22 2025 1917
Lacoste wants to take direct control of its shoe business
French clothing and footwear manufacturer Lacoste is preparing to buy out the shares of its partner, the British group Pentland, in a joint venture that was created in 2018 to develop the footwear sector…
April 21 2025 1804
LVMH CEO Bernard Arnault Calls for 'Free Trade Zone' Between Europe and US
French luxury giant LVMH is facing new tariffs announced by President Donald Trump after his return to the White House and has expressed hope that European leaders will negotiate "reasonably" with the US administration, writes…
April 21 2025 930
Tamaris Presents Men's Footwear Collection for Spring/Summer 2025
In the spring-summer 2025 season, the German shoe brand Tamaris is expanding its range with a line of men's shoes TMRS MEN, which includes stylish and comfortable models for urban…
April 18 2025 2102
The marking failed
Izvestia published an article that cites figures showing how the data on the volume of Russian footwear production in the Honest Sign system diverges from Rosstat data. Thus, for the 3rd quarter of 2024, in the identification system…
April 18 2025 2256
Jonathan Anderson Appointed Creative Director of Dior Homme
Jonathan Anderson is the new creative director of Dior Homme, Bernard Arnault, chairman and CEO of LVMH, which owns…
April 17 2025 1876
By the end of 2025, Moscow expects to commission almost 400 thousand square meters of retail space
According to the consulting company NF GROUP, by the end of 2025, another 24 shopping centers are expected to open in the capital in addition to the five already commissioned in I…
April 17 2025 1072
Hermès offsets US export duty hike with price hikes
Despite the difficult economic situation at the beginning of 2025, Hermès continues to gain momentum. In the first quarter, the French luxury group Hermès reported revenues of 4,1 billion euros, up 9% (+7% excluding…
April 17 2025 1904
Lineapelle Fashion Committee Presents Fall-Winter 2026/27 Trends
Glitter and innovation are in trend. “Materials should become endorphin generators, carriers of positive emotions, physical and…
April 16 2025 2053
Vestiaire Collective Releases Luxury Second Hand Guide and Rating
French resale platform Vestiaire Collective, which specializes in private-to-private sales, released a luxury second-hand shopping guide on April 14.
April 16 2025 1744
EKONIKA and YULIAWAVE presented the second collaboration of footwear and accessories
The second collaboration of two brands EKONIKA and YULIAWAVE has a conceptual basis. The idea of the joint collection was to reveal the multifaceted nature of a woman through the synergy of four elements: Earth, Fire, Water and Air. And in…
April 15 2025 1906
VK launches digital fitting room
VK has presented a demo version of a virtual fitting room in the VKontakte mini-app, which will allow you to create an image online for free from a photo with items from 20 Russian brands. Among them are Love Republic, YOU WANNA, Studio 29 and others. In the fitting room…
April 15 2025 1771
Cocinelle Fall-Winter 2025/26 Collection Presented in Moscow
BNS Group has unveiled the new collection of the Italian luxury brand of bags, shoes and accessories Coccinelle for the fall-winter 2025/26 season. The brand ambassador for the new season remains supermodel Behati Prinsloo, and the emphasis in the design of the products is on the new…
April 15 2025 1693
Prada buys Versace from Capri
Prada SpA and Capri Holdings Limited have entered into a definitive agreement for the Milanese fashion group to acquire 100% of Versace.
April 15 2025 1632
European footwear associations are concerned about the introduction of a 10% duty on exporters by the United States.
The European shoe industry associations of Spain, Italy and Portugal have responded to the imposition of a new 10% duty on goods exported to the US from countries…
April 14 2025 836
Lamoda and Red September present the Welcome To Certainty capsule
On April 10, exclusively at Lamoda, the joint capsule Lamoda x Red September Welcome To Certainty will be presented.
April 10 2025 1326
Balenciaga and Scholl Collaboration Unveils Some Unique Pairs of Shoes for Spring
Orthopedic shoes meet bold style.
April 9 2025 1112
SUBBOTA opened a new store in St. Petersburg
In April 2025, a new store of the multi-brand SUBBOTA, specializing in fashionable clothes, shoes, jewelry and accessories, opened in St. Petersburg. It is located at 10 Bolshaya Konyushennaya. The consultant for the lease transaction was…
April 8 2025 1311
Fly Company presented a new collection of shoes from the Spanish brand Abbacino for autumn-winter 2025/26
The trend for sports shoes has slowed down, and the focus has shifted to casual models.
April 8 2025 1120
"Blooming season" - spring collection in Hiker
The Hiker chain of multi-brand stores presents its spring collection. The campaign in support of the update is Blooming season. The new assortment includes demi-season jackets and vests from The North Face, Salomon and Hugo shoes, new items from Napapijri, Vans and others…
April 7 2025 1235
Applications for participation in the fifth Moscow Fashion Week have begun
Designers will show their new collections, exchange experiences, discuss global trends and will be able to agree on joint projects.
April 4 2025 2745
Hiker opened the 11th store in the chain
Hiker opened a store in the Afimall shopping center at 2 Presnenskaya Embankment. It is located on the 3rd floor of the shopping center. The assortment includes high-tech and outdoor brands – The North Face, Salomon, Vans, Alpha Industries and…
April 3 2025 1078
Commercial space in Moscow's premium residential complexes is 80% occupied just two years after the facility is put into operation
Analysts from the consulting company NF GROUP conducted a study of the development of the street retail format in premium residential projects in Moscow and recorded a trend towards accelerated occupancy rates of commercial premises in such…
April 2 2025 1131
PUMA to open London flagship on Oxford Street
This will be the German sportswear brand's first European flagship store. The exact location has yet to be announced, but it will be "just seconds from Selfridges and Bond Street tube station", close to…
April 2 2025 1934
Lamoda Sport launched an advertising campaign “Whatever you are, it’s Lamoda Sport”
The advertising campaign was launched in all advertising channels (TV, OOH, digital, Lamoda app and website) throughout Russia.
April 1 2025 2488
There are no free retail spaces on the main part of Nevsky in St. Petersburg
According to the consulting company NF GROUP in St. Petersburg, by the end of the first quarter of 2025, the share of vacant street retail space on the main part of Nevsky Prospekt (from the Admiralty to Vosstaniya Square) was less than 1%,…
March 31 2025 1018
Christian Louboutin Releases SS'25 Bridal Collection
Christian Louboutin has released its spring 2025 bridal collection. It includes glossy white, silver and gold wedding sandals in four silhouettes, pumps, and two models of men's…
March 31 2025 2026
Zegna moves part of production from Switzerland to Italy
Consitex SA, part of the Ermenegildo Zegna group, has decided to move part of its production, namely the cutting workshop, from Mendrisio in Switzerland to the Italian commune of Oleggio…
March 28 2025 2050
Acne Studio x KAPPA collaboration released
Swedish fashion brand Acne Studio has teamed up with football kit manufacturer KAPPA to create an ultra-fashionable capsule of sportswear, footwear and accessories that combine classic sportswear codes with the brand's signature…
March 28 2025 2541
Louis Vuitton Releases Its Own Version of Ballet Flat Sneakers
Louis Vuitton has unveiled the LV Sneakerina, a sneaker with a thin, flexible sole made using the Sacchetto construction (borrowed from…
March 27 2025 2235
Lamoda Sport starts selling professional football boots
Lamoda Sport launches sales of professional football boots JÖGEL EVOFLY, developed entirely in Russia. Today at 17 pm in the flagship store of Lamoda Sport in Moscow on Krasnaya Presnya there will be a presentation of the new product and…
March 27 2025 2013
Prada Group Closes in on Versace Acquisition Deal
The agreement between Prada and Capri Holdings to buy Versace could be a matter of weeks. According to information published by Il Sole 24Ore, April 10 will be the date for the completion of negotiations. The purchase price is almost 1,5 billion euros. This figure…
March 26 2025 2237
The UPGRADE Fashion Conference at UPGRADE Retail 2025 will bring together Fashion market participants
On May 16, the UPGRADE Fashion conference will be held at the World Trade Center (WTC) in Moscow at the UPGRADE Retail 2025 forum – a platform for owners and top managers of leading Fashion retailers, production and design experts,…
March 25 2025 2046
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Euro Shoes – on a new premium platform!
The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary BeverlyHills Polo Club (BHPC). This is an international brand that has become a symbol of the American way of life, freedom and style. Founded in the 1980s, it is inspired by the spirit of polo sport, which
associated with elitism, aristocracy and an active lifestyle.
The 35th Euro Shoes exhibition took place in Moscow!
Last week, the 35th international exhibition of footwear and accessories Euro Shoes Premiere Collection took place in Moscow. The four days of the event were intense and productive. Euro Shoes organizers noted an increase in the number of visitors to the exhibition compared to the previous edition in 2024.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
How to preserve a retail business in the fashion market in the era of marketplace hegemony?
The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor (area more than 400 m²). By the end of 2024, openings are planned in the Botanica Mall mixed-use complex on the 1st floor (area more than 400 m²) and in the ODIPARK shopping center on the 1st floor (area more than 300 m²). In 2025, the brand plans to continue to expand its network of branded salons in a new concept through consistent and methodical openings in new shopping centers and rebranding of current salons with relocation to larger areas.
Sales through marketplaces. Growth points and pitfalls
Over the past few years, marketplaces have been actively growing, taking away share from offline retail. And shoe brands are eager to sell their products through these online platforms, hoping to earn a lot more and scale their business. Marketplaces really take on a lot (issues of logistics, delivery, returns, promotion in search engines), but everything is as ideal and rosy as it seems to beginners. Inexpensive traffic and regular sales come at the cost of risks and fines. SR expert in sales management and strategic development of fashion brands, business consultant Daniya Tkacheva talks about growth points and pitfalls of working with marketplaces.
Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
How to differentiate yourself from competitors and earn more?
Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower than in retail stores; for some reason, most buyers prefer to purchase a new pair, albeit more expensive, but personally choosing from the assortment presented on store windows and shelves. This illogical behavior of buyers can only be explained by the fact that each of them has individual characteristics when choosing purchases. SR expert on increasing sales in fashion Evgeny Danchev talks in detail about three options for a marketing strategy for positioning retail in the market, their advantages and benefits.
What decorative items can be used as retail equipment to effectively present shoes and bags?
More and more often, when we enter a fashionable clothing or shoe store, we see that for the presentation of goods they use objects that are unusual for a retail space - books, paintings, vases, mirrors... In previous issues with SR's resident expert in the field of visual merchandising, store building and commercial display design With Marina Polkovnikova, we analyzed current trends in store design, and in shoe retail in particular, for the next few years. The expert told how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, an atmosphere that is comfortable for customers and encourages them to make purchases. Continuing the topic started in the two previous issues, now let’s look at what other ways there are to update your store without changing it globally.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
MUNZ Group: Five common mistakes when searching for line personnel
Mistakes in personnel selection are costly for companies. The time spent on searching, the investment of money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost of an error. Munz Group HR Director Ekaterina Ananenkova talks about the most common mistakes.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
