Puma has released a commercial version of the biodegradable Re:Suede sneakers
After two years of its biodegradable footwear pilot program, German sportswear and footwear manufacturer Puma has released a commercial version of its biodegradable Re:Suede sneaker...
April 23 2024 183
"Sportmaster" will launch a branded Kappa network in Russia
The Russian retailer, which is developing a multi-brand network of sports goods “Sportmaster”, is going to launch a separate retail network of the Italian brand of sportswear and footwear Kappa, the products of which are already presented in “Sportmster” stores -…
April 23 2024 165
Aquazzura opens a boutique in Saint-Tropez, France
Italian luxury shoe and accessories brand Aquazzura continues to develop its network in France. After opening its first boutique in 2022 on rue du Faubourg Saint-Honoré in Paris, the brand founded by Edgardo Osorio will open a second one at the end of April…
April 22 2024 212
IDOL updates the concept
The IDOL brand, part of the Melon Fashion Group portfolio, opened the first flagship in an updated concept in the Aviapark shopping center in Moscow.
April 22 2024 190
Fashion house Schiaparelli has released sneakers with socks in the shape of golden toes
For the first time in its history, the fashion brand Schiaparelli, revived in 2013, released sneakers. The shoe model corresponds to the style of the most surreal brand in world fashion. Schiaparelli creative director Daniel Roseberry,…
April 22 2024 355
Brunello Cucinelli increased revenue in the first quarter by 16,5%
With LVMH recently reporting a 2024% drop in revenue for the first quarter of 2 due to overall stagnation in the luxury market, Italian fashion house Brunello Cucinelli has bucked the trend. IN…
April 18 2024 375
Lamoda launches its own clothing and footwear brand
Russian online retailer Lamoda presented the first collection of its own women's clothing brand NUME. Exclusively on the Lamoda online platform under the NUME brand, about 90 items for women’s wardrobe are offered -…
April 18 2024 431
Shoe and clothing brands have released special collections for the 20th anniversary of the ST-JAMES boutique
The multi-brand boutique ST-JAMES, managed by a major player in the Russian fashion market, the Jamilco company, celebrates its 20th anniversary this year. A number of shoe and clothing brands represented in the boutique have prepared special…
April 18 2024 398
Balenciaga has released a new release of oversized 10XL sneakers
Fashion house Balenciaga debuted the 10XL sneaker during its fall 2024 runway show in Los Angeles back in December. At the time of the show, the first two color schemes of the new model were available for pre-order, which deliberately surprised...
April 17 2024 523
Bape and Adidas unveil a new silhouette of skate sneakers
Bape and Adidas have been collaborating for over 20 years and are debuting an all-new collaborative sneaker silhouette for the first time. Adidas N Bape is created in the spirit of skate culture of the early 00s and has some similarities with the Adidas Campus XNUMXs model,…
April 17 2024 1692
The government will expand the responsibilities of sellers of labeled goods
The Ministry of Industry and Trade has prepared amendments to the rules for labeling goods, expanding the responsibilities of manufacturers, sellers and importers of labeled goods, writes...
April 16 2024 1776
An international competition for shoe and accessory designers “Shoes-Style” will be held in Moscow
Russian State University named after. A.N. Kosygina organizes an international student competition for shoe and accessory designers...
April 16 2024 506
Lamoda and Fashion Factory School studied the behavior of Russian consumers
Lamoda, a leading retailer in the field of fashion, beauty and lifestyle, and the fashion business education school Fashion Factory School (part of Ultimate Education) studied the process of choosing shoes, clothing and accessories from Russian...
April 16 2024 1687
Golden Goose sees double-digit growth
Ahead of its initial public offering (IPO) on the Milan Stock Exchange, Italian luxury brand Golden Goose, known for its Superstar sneakers and distressed look, reported an increase in net...
April 16 2024 1551
Puma launches global advertising campaign for first time in 10 years
Puma is putting the spotlight on speed as its superpower in a new ad campaign, introducing itself as "the world's fastest sports brand." The campaign slogan is: “See The Game Like We Do: FOREVER. FASTER.” (translated from English: “Look at...
April 15 2024 1530
Christian Louboutin aims to reach €1 billion in revenue
The Agnelli family, which controls Exor Holding, which in 2021 acquired a 24% stake in the French shoe brand Christian Louboutin for about $650 million, has set an ambitious goal for the brand - to reach revenues of 1 billion euros -...
April 15 2024 1548
Italian designer Roberto Cavalli dies at the age of 83
One of the greatest fashion figures of the last 50 years and the ambassador of Made in Italy in the world has passed away, writes the Italian publication fashionmagazine.it.
April 15 2024 1475
A collaboration between St.Friday Socks and the Konstantin Khabensky Foundation has been released
St. Petersburg brand of designer socks and accessories St.Friday Socks has released a collection of socks together with the Konstantin Khabensky Charitable Foundation in support of children and young adults with tumors…
April 14 2024 1467
The Paris Commune has released a space-themed collection
The beauty of the night sky and myriads of twinkling stars, alluring and mysterious, have always fascinated and delighted people.
April 12 2024 1680
Levi's is dropping shoes
On April 3, during a conference call with analysts to discuss the quarter's financial results, Levi's CEO Michelle Gass announced the closure of the company's footwear business, writes...
April 12 2024 1658
Online store CDEK.Shopping named the most popular shoe brands
A service for ordering goods from popular brands from abroad, CDEK.Shopping, analyzed the demand of its customers in the “Shoes” category. The most popular shoe brands were Nike and New balance; the top five also included Adidas, Asics and…
April 11 2024 1947
TJ COLLECTION celebrated its 30th anniversary by creating a digital fashion museum
The clothing, footwear and accessories brand TJ COLLECTION attracted HSE students to collaborate and created a museum in the Spatial metaverse. The space is dedicated to the brand’s thirtieth anniversary. The exhibition presents fashion trends of recent decades. And just...
April 11 2024 1692
Lanvin has updated its collection of ballet shoes for the Spring '24 season
The new Lanvin Ballerina collection features 14 new shades and materials, including pink and light green nappa leather, raw edge indigo denim, raffia and leopard print calfleather…
April 11 2024 1779
Hong Kong APLF attracted 12 visitors
The international leather exhibition APLF Leather & Materials, held in Hong Kong from March 19 to 21, attracted 12000 guests, China and India topped the top ten countries with the largest number of visitors, writes...
April 11 2024 1549
Capri Holdings acquires Italian footwear manufacturer Sicla
The American conglomerate Capri Holdings has signed an agreement to purchase the Tuscan shoe manufacturer Sicla, which produces some Jimmy Choo shoe collections. The move is intended to strengthen Capri's production capabilities, writes...
April 10 2024 1557
Italian designer Michele Di Carlo has developed “growing sneakers”
In Italy, they developed sneakers for teenagers, the design of which allows you to increase the size of the shoe. It took more than five years to create the “growing sneaker” 4Steps, writes...
April 10 2024 1756
ORBICO GROUP presented a new collection of K-Swiss sneakers
Sneaker models for men and women in the K-Swiss spring-summer collection are made in the aesthetics of tennis shoes. But there is also a pair of Slamm 99 CCs, the design of which is reminiscent of the style of late skateboarders...
April 9 2024 1774
Mugler creative director Casey Cadwallader has launched a shoe collection
The creative director of the Mugler fashion house, Casey Cadwallader, had been hatching the idea of releasing a shoe collection for six years. Finally, the collection of women's shoes, boots and mules with heels “The Fang” was born and has already gone on sale -…
April 9 2024 1737
Hermès is building a leather goods factory in France
The French fashion house Hermès continues to strengthen its production capabilities in France in the leather industry. Hermès has announced the laying of the foundation stone for a new leather goods factory to be built in 2025...
April 8 2024 1625
Gianvito Rossi celebrates ten years of Portofino sandals
On Monday, the anniversary collection of Portofino sandals from the Italian brand Gianvito Rossi was released. The new capsule features Portofino sandals in ten metallic shades and two heel heights. The retail price of both models is…
April 8 2024 1572
Lamoda's net turnover in 2023 increased by 30%
Lamoda, a Russian retailer in the field of fashion, beauty and lifestyle, noted an increase in the company's net turnover (NMV) in 2023 by 30%, to 132,5 billion rubles. At the same time, EBITDA increased by 10% year on year, amounting to 11,8...
April 8 2024 1603
Production of galoshes is growing in Russia
In the context of import substitution, the production of galoshes is growing in Russia. According to statistics from the operator of the state footwear labeling system “Honest Sign”, over two months of 2024, more than 1,6 million pairs of galoshes were produced in Russia, which is 12% more...
April 5 2024 1958
EKONIKA presented a collection for the Summer'24 season
The process of updating the EKONIKA brand, which the company announced in 2023, and which began with a change in the logo, corporate identity and store redesign, was also manifested in the formation of the collection for the season...
April 4 2024 1927
In St. Petersburg, the share of vacant retail space has increased on Staro-Nevsky
According to the consulting company NF Group, at the end of the first quarter of 2024, 6% of the space on the main street of St. Petersburg, Nevsky Prospekt, remains vacant. At the same time, on Staro-Nevsky Prospekt, which is one of the key…
April 4 2024 588
Footwear brand HeyDude enters the UK market
Italian lightweight moccasin brand Heydude, acquired by Crocs in 2022, launched sales in the UK last month, writes...
April 3 2024 1830
KARI recruited a couple of Olympic champions for its advertising campaign
Olympic figure skating champions Alexey Yagudin and Tatyana Totmyanina became the faces of the advertising campaign for the first running sneakers from KARI. In the spring 2024 season, the Russian retailer released the first model of running sneakers…
April 3 2024 1783
Manolo Blahnik opened its first store in Hong Kong
British luxury footwear brand Manolo Blahnik has opened its first store in Hong Kong with long-time partner Bluebell Group. The brand cooperates with Bluebell in the markets of other Asian countries, such as Japan, Malaysia, Singapore and…
April 3 2024 1634
France is preparing to introduce fines for fast fashion
In mid-March, France's lower parliament approved a bill introducing fines for ultra-fast fashion products to offset their environmental impact. The law has now been sent to the Senate, writes...
April 2 2024 1761
New collaboration between Clarks and Kith founder Ronnie Fieg released
British Clarks continues its collaboration with American designer Ronnie Fieg, founder of the New York street fashion brand Kith. The new collection includes four shoes with suede uppers and woven details...
April 2 2024 1709
Munz Group plans to open about 40 new stores in 2024
The Russian retailer Munz Group, which manages retail and online stores of shoe brands Salamander and Thomas Munz, as well as multi-brand retail Munz Store, is investing in the development of its own retail network and is going to open about 40…
April 1 2024 1813
Deichmann reports record revenue in 2023
Despite difficult market conditions, German shoe retailer Deichmann ended 2023 with strong performance. Following a successful year, the company will invest €324 million in 2024 to continue modernizing its...
April 1 2024 1745
Zegna Group will build a new shoe factory in Italy
Luxury brands in Italy are actively investing in expanding local production and maintaining the image of products labeled “Made in Italy”. Following Louis Vuitton, a new shoe and leather goods factory in Italy will open...
March 31 2024 1646
Crocs and Irish brand Simone Rocha launch first collaboration
Simone Rocha has redesigned three classic Crocs silhouettes, including the Siren Clog, the iconic Croc and the Quick Trail. The collection will go on sale on April 10. Crocs models, interpreted by the Irish designer, are decorated with the signature…
March 29 2024 2043
Fashion house Valentino has named its new creative director
Italian designer Alessandro Michele, who left Gucci last November, has been appointed the new creative director of the fashion house Valentino. Valentino announced the new appointment about a week after the resignation of the previous one...
March 28 2024 1770
Results of the series of International Shoe Exhibitions SHOESSTAR AUTUMN-WINTER 2024/2025
The next season of the SHOESSTAR footwear and leather goods exhibitions has ended - autumn-winter 2024/25. This time the series included 5 exhibitions, which took place from mid-February to mid-March 2024 in Khabarovsk, Yekaterinburg,…
March 28 2024 1786
EKONIKA increased revenue by 51% in January-February 2024.
The EKONIKA network notes a significant increase in revenue; in the first two months of 2024 it increased by 51%. Vice President of Novard Group of Companies (owns EKONIKA) Sergei spoke about this at the Retail 2024 conference...
March 28 2024 1914
An increase in the number of new openings in the fashion retail segment is noted in St. Petersburg
According to Nikoliers, in the first quarter of 2024, the activity of tenants in shopping center areas increased in St. Petersburg. Moreover, more than half of all openings - 25 out of 45 were in fashion retail, writes...
March 28 2024 600
OTB Group acquires shoe factory Tabi Maison Margiela
The Italian group OTB, which owns fashion brands such as Margiela, Jil Sander, Marni, Victor&Rolf and Diesel, has acquired a majority stake in luxury shoe manufacturer Calzaturificio...
March 27 2024 1635
Sales of Inventive Retail Group grew by 10% at the end of 2023 and amounted to 78 billion rubles
The Russian operator of retail chains and online stores Inventive Retail Group (IRG) reported for 2023. It follows from them that the company continued to successfully adapt its business to the changing conditions in the Russian retail market, which...
March 27 2024 591
Geox relies on ambassadors
For the second year now, the Italian shoe and accessories brand Geox has been releasing capsule collections in collaboration with Russian theater and film actress Yulia Vysotskaya in Russia. At the same time, the European region is hosting a promotional event this spring...
March 27 2024 1794
“Discount for repairs” of clothes and shoes in France supported workshops
The French have calculated the benefits of a program that encourages consumers to repair clothes and shoes by providing discounts on these services in certified workshops. The “repair discount” program began operating in France in November...
March 26 2024 2160
After the terrorist attack at Crocus City Hall, attendance at shopping centers fell sharply
Last weekend, after the terrorist attack in Moscow at Crocus City Hall, attendance at shopping centers in the capital decreased by 30-35%; in Russia as a whole it fell by 15-20%, Kommersant reports, citing Focus data. ...
March 25 2024 712
Street Beat reopened in Samara
The Street Beat chain of stores, after a break of almost 2 years, has again opened a store in Samara, in the Cosmoport shopping center. The store area is 420 sq. m. meters. This is one of the largest regional stores…
March 25 2024 1787
Milan MICAM will take place over three days in September
Milan fashion exhibitions MICAM Milano, MIPEL, TheOne and Milano Fashion & Jewels will be held at the Fieramilano (Rho) exhibition complex from September 15 to 17, 2024. Four exhibition events dedicated to fashion and accessories…
March 25 2024 1745
Keddo has carried out a full-scale rebranding
The Keddo brand, known for its collections of fashionable women's, men's, teenage shoes and accessories, has undergone a full-scale rebranding. The logo and symbol of the brand have changed: the detailed crown has been replaced by a graphic image...
March 22 2024 3305
American buyers couldn't buy Birkin bags and sued Hermès
French fashion house Hermès is facing a lawsuit in California from two customers who were unable to purchase exclusive Birkin bags. The fashion house is accused of unfair commercial...
March 22 2024 2918
Louis Vuitton opens a new factory in Italy
Louis Vuitton has opened its second shoe factory in Italy. After opening the first one - in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear, in an industrial…
March 21 2024 4183
The Rendez-Vous chain presented a new spring-summer'24 collection
On March 20, the chain of multi-brand stores Rendez-Vous presented to the public a new collection of shoes, bags, accessories and clothing in Moscow in the space...
March 21 2024 2349
Roskomnadzor assessed the costs of Russian companies for advertising on Instagram
According to Roskomnadzor, Russian advertisers spent about 2023 million rubles on promotion on the social network Instagram, which is blocked in Russia, in 900, writes Vedomosti with reference to a representative...
March 21 2024 734
The 9th EKSPOSHOES Istanbul Fashion Leather Shoes Exhibition will be held from 16 to 19 April 2024
EKSPOSHOES, an exhibition of fashionable leather shoes, which will be held for the 9th time in Istanbul and will present a wide range of shoes (women's, men's, boots, sports, work and slippers) and other leather accessories (bags, suitcases,…
March 20 2024 752
We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
“Discount for repairs” of clothes and shoes in France supported workshops
The French have calculated the benefits of a program that encourages consumers to repair clothes and shoes by providing discounts on these services in certified workshops. The “repair discount” program began operating in France in November last year. Over the six months of operation of this program, the number of calls to repair shops in France increased 10 times and amounted to 250 repairs. The French saved 000 million euros, writes leparisien.fr.
Coach turned to Big Data analysis and won the interest of a young audience
American handbag brand Coach has planned the success of its Tabby model among a younger audience, Generation Z, by turning to big data analysis, abandoning traditional and analogue tools, such as human intuition or the ability of any executive to sense “which way the wind will blow,” writes B.O.F.
Why is it so important to work with customer reviews, analyze them and use them in your work?
Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. In this article, together with SR digital marketing expert Tatyana Vasilyeva, we understand the intricacies and nuances of working with customer reviews and explain why it is worth paying attention to your customer reviews, and how this can increase your sales.
Louis Vuitton opens a new factory in Italy
Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
The Euro Shoes@CAF exhibition will be held in Almaty
From March 11 to 13, the Euro Shoes@CAF (Central Asia Fashion) exhibition will be held in Almaty at the Atakent exhibition complex. The exhibition, which is the largest international event in the fashion industry in Central Asia, will present collections of clothing, shoes and accessories.
New “dutik” from Rick Owens presented at the show in Paris
Strange bulky shoes are another trend of our troubled times, and it’s impossible to ignore. American designer Rick Owens presented voluminous inflated latex boots at a show in Paris, which, according to him, were created in collaboration with the young London designer Straighteye, who likes to experiment with architectural volumes.
VAGA SHOES is a new participant in the Euro Shoes premiere collection
The Russian women's shoe factory VAGA SHOES will take part for the first time in the international exhibition of footwear and accessories Euro Shoes premiere collection in Moscow.
Euro Shoes will start operating on February 19 in Moscow!
The winter session of the international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at the Expocenter from February 19 to 22. The organizers promise the presence of all the main participants at the exhibition, as well as new names from Europe, Asia and Russia.
American buyers couldn't buy Birkin bags and sued Hermès
French fashion house Hermès is facing a lawsuit in California from two customers who were unable to purchase exclusive Birkin bags. The fashion house is accused of unfair commercial practices.
John Galliano and Christian Louboutin created the Tabi collection for Maison Margiela
Maison Margiela creative director John Galliano and French shoe designer Christian Louboutin released a shoe collaboration that was included in the Maison Margiela Artisanal spring 2024 couture collection. The design duo created six versions of the Tabi shoe. All shoe models in the collection have a split toe - a characteristic touch of the signature Tabi shoe model of the Maison Margiela brand. And Christian Louboutin gave the shoe its signature red sole.
Euro Shoes starts in a month in Moscow!
There is less than a month left before the main exhibition of shoes and accessories in Russia - Euro Shoes Premiere Collection. The event will take place from February 19 to 22 in Moscow at the Expocenter, and, as always, in partnership with the largest international clothing exhibition in Russia, CPM Premiere Moscow.
Why Rendez-Vous and Yandex Lavka released a “bread bag”
Shoe retailer Rendez-Vous announced the launch of a spring collaboration with Yandex Lavka and released a roll that resembles the shape of a woman’s handbag. This “Bread Bag” is presented in the Yandex.Lavka application at a price of 249 rubles. On the product packaging there is a promotional code for 1000 rubles, which can be spent in the Rendez-Vous network.
Camper has released innovative sneakers - designers
Spanish brand Camper's new Roku sneaker features six interchangeable components to create up to 64 different looks and color combinations. Roku means "six" in Japanese.
Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
Permanent contributor to Shoes Report. Elena Vinogradova, an expert in sales and purchases in the fashion business, prepared an overview of the trends for the autumn-winter 2023/24 season especially for us.
MSCHF and Crocs launch "Big Yellow Boots"
Creator of the Big Red Boots, Brooklyn brand MSCHF has teamed up with American plastic clog and sandal brand Crocs for another oversized shoe. The new Big Yellow Boots will go on sale on August 9th.
Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the goods. With the onset of the cold season, client preferences change: bright weightless shoes are replaced by more massive models in discreet dark colors. Despite significant differences in summer and winter collections, the overall philosophy of the brand, its recognition should remain unchanged at any time of the year. Tatyana Ryzhova, an SR lighting expert in fashion retail, has identified five basic rules for a competent lighting concept for a shoe store for readers of the magazine, which will help to present winter assortment to customers in a winning way.
Bertsy: what to look for when choosing a model
Bertsy and tactical boots are becoming more and more relevant footwear, and not only because of the start of the hunting season. In Russia, there are several dozen enterprises producing this type of footwear. Oleg Tereshin, Deputy Chief Technologist of ZENDEN, told Shoes Report about the differences and features of ankle boots and what you should pay attention to when buying them in specialized retail and online.
EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
EURO SHOES premiere collection is expanding. Along with the traditional pool of leading European footwear brands from Germany, Spain, Italy and Turkey, several dozen footwear and bag brands from the Middle Kingdom will be presented in the GLOBAL SHOES section at the Moscow Expocentre from August 29 to September 1.
I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
One after another, two days apart, Vyacheslav Zaitsev and Valentin Yudashkin, outstanding fashion designers, whose work for the whole world was a kind of hallmark of fashionable Russia, left this world.
World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
In the spring-summer 2023 season, the Rostov-on-Don shoe brand Novak presented a cute collection of sneakers and sneakers for every day. The upper of the shoe is made of genuine leather, suede, nubuck, the sole is made of light EVA.
How to create selling visual content for online based on the identified unique selling proposition?
What is a USP (unique selling proposition) and what is it for? Why is the USP creation service in great demand among fashion retailers today? How to create a working USP? Answers questions and provides step-by-step guidance on how to define your unique selling proposition and work with it to increase online sales, Tatyana Vasilyeva, an SR expert in the promotion and development of fashion brands.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
