Céline Changes Creative Team
After seven years as creative director of Céline, Hedi Slimane has left the brand. The luxury group LVMH, which owns Céline, has already named a successor: Michael…
October 4 2024 219
Balenciaga Surprises with New Basketball Sneakers
Balenciaga's new basketball sneakers, unveiled at Paris Fashion Week, are made from molded foam. The shoes have a zip fastening with a Velcro flap at the top, making them similar to…
October 3 2024 348
Street Beat continues to develop outlets
Outlet stores are a separate area in the retail of the multi-brand Street Beat chain. Such stores with a range of last year's collections of international sports brands and their own STREETBEAT brand are already operating in…
October 3 2024 280
Welcome to the Third Moscow Fashion Week
Moscow Fashion Week will be held from October 4 to 9. We will see 200 domestic and foreign designers, including those from Brazil, India, China, Costa Rica, the United Arab Emirates and other friendly countries; get acquainted with 36 local brands…
October 3 2024 353
The international fashion festival Admiralty Needle will be held in St. Petersburg
From October 14 to 17, a grand event will take place in St. Petersburg – the XXX International Festival of Fashion, Art and Design “Admiralty Needle”. The founder and organizer of the festival is St. Petersburg State University…
October 2 2024 378
Zalando launches virtual assistant for choosing clothes and shoes
German fashion marketplace Zalando is launching an AI-powered virtual assistant service across all 1 of its markets on October 25. The system is based on the OpenAI language model from the company…
October 2 2024 1399
Dior dresses women in Gladiator boots
The Gladiator boots were the main footwear model in the Dior show at Paris Fashion Week and in the brand's spring-summer '25 collection. The show itself, which was opened by the Italian artist and archer Sugg Napoli, seemed to emphasize the strong nature...
October 1 2024 1402
Luxury suffers sixth worst year in decades
According to analysts at HSBC Holdings, based on their sales estimates for the previous year, luxury sales growth, excluding currency fluctuations, could be just 2,0% this year, making 2024…
October 1 2024 1369
German footwear and accessories brand Tamaris held a press event in the center of Moscow
On September 26, Tamaris held Press Day in the art space ASKERI CLUB, where it presented a new autumn-winter shoe collection.
October 1 2024 494
Stella McCartney Unveils Adidas Collaboration at Paris Fashion Week
Sporty high boots in snow-white leather and mesh, reaching up to the ankle and calf, are the result of the Stella McCartney x Adidas collaboration. The model combines fashion and athleticism. The basic silhouette is a boxing boot, but the emphasis is on the lacing,…
October 1 2024 413
Nike Turns Air Rift Sneakers Into Ballet Flats
Nike has added a touch of sophistication to the 1996 Air Rift sneaker by creating a new take on the hybrid shoe. The updated model features ballet-inspired elements, such as removable satin bands that wrap around the…
30 September 2024 1391
Russia sees record demand for sneakers
Sales of sneakers in the Russian Federation in January-July 2024 in monetary terms amounted to 44,8 billion rubles, according to a report by the Center for the Development of Advanced Technologies (CRPT; operator of the Honest Sign labeling system). This is the highest figure ever…
29 September 2024 436
Coccinelle Dedicates New Collection to Picturesque Streets of Portugal
Italian Coccinelle was inspired by the colorful streets of Portugal and released a collection dedicated to one of the streets of old Porto. Rua da Alegria is the name of the brand's new collection, which includes a variety of bags, shoes and…
27 September 2024 1513
Chloé Shows Boho-Inspired Shoe Models
The Chloé spring-summer '25 collection, presented at Paris Fashion Week, "sang an ode" to the boho style and suggested shoe models in tune with floral prints, airy fabrics, lace and...
27 September 2024 1471
Cdek.Shopping Research: 27,2% of Russians Buy Counterfeit Shoes
More than a third of Russians are ready to wear fakes of famous brands, - analysts from Cdek.Shopping came to the conclusion during an online survey, which involved 3 thousand respondents throughout Russia, men and women aged 18 and over. The data…
26 September 2024 1509
Ann Demeulemeester to present new retail concept in Milan and Paris
Belgian fashion house Ann Demeulemeester announces the opening of two retail spaces. The first will be a 60 square metre shop-in-shop in the luxury Antonioli boutique in Milan, followed by a 40 square metre corner in Paris…
26 September 2024 471
Geox winds down US business: closes New York office, cuts staff
Geox is unexpectedly winding down its US operations at the end of the month, including closing its New York office and laying off staff, Footwearnews reports. The news was confirmed by Enrico Mistron, who took over as CEO in March…
26 September 2024 552
Lineapelle traffic declines amid macroeconomic uncertainty
The international leather fair Lineapelle, held in Milan from 17 to 19 September, attracted 23 industry professionals, slightly fewer than the previous edition in February, when attendance was 800. The organisers…
26 September 2024 1401
Lamoda Sport and jewelry chain VIVA LA VIKA launch pop-up for sneaker customization
On September 26, a joint pop-up project with the VIVA LA VIKA brand for customizing sneakers will start in the flagship store of sports brands Lamoda Sport KM7 in Moscow on Kuznetsky Most. VIVA LA VIKA own brand of jewelry and decorations…
25 September 2024 508
The first pair of PETER KAISER shoes have just rolled off the production line
The new PETER KAISER spring/summer 2024/25 collection was greeted with enthusiasm by the shoe market.
25 September 2024 1558
Milan Fashion Week Reveals Key Footwear Trends
The Milan Fashion Week that has just ended presented a huge variety of women's shoe models. However, several clear trends have emerged. Shoes continue to gravitate toward small heels, such as the five-centimeter "cat" heel, as well as flat…
25 September 2024 1802
Christian Louboutin Enlists Team of Synchronized Swimmers for Fashion Week Shoe Show
The French national swimming team will be wearing the new Miss Z pumps from French luxury brand Christian Louboutin at Paris Fashion Week. This is no joke - the brand's founder, French shoe designer Christian Louboutin and…
24 September 2024 1166
Nike Changes CEO
In a major restructuring, the US sportswear giant has announced that CEO John Donahoe is stepping down and will be replaced by former Nike executive Elliott…
23 September 2024 1582
Deichmann in talks to buy rights to bankrupt Esprit shoe brand
German shoe retailer Deichmann has expressed interest in acquiring the rights to the shoe brand of recently bankrupt Esprit. The two companies have been cooperating since 2019. Deichmann has made it clear that its offer is for the brand rights only, not…
23 September 2024 487
Paris to host Fashion Week on September 23
After New York, London and Milan, Paris Fashion Week opens next Monday, September 23. The official program of the Week includes 66 fashion shows, and taking into account the presentations, Paris will host a total of 106…
20 September 2024 604
Video from Prada Spring/Summer 2025 Fashion Show Can Be Played on “Repet”
Prada's flamboyant spring-summer 2025 show at Milan Fashion Week is worth watching more than once. Among other things, it gives you the opportunity to enjoy the brand's shoe hits. Each look in the show was accompanied by its own excellent shoe model, although…
20 September 2024 1757
US Shoe Prices Drop in August
According to the latest data from the Footwear Distributors and Retailers Association of America (FDRA), U.S. shoe prices fell for the first time in a year in August, falling 0,9% year-on-year, in line with the overall inflation trend in the country, -…
19 September 2024 1646
Fendi Opens Milan Fashion Week with Elegant Collection
Fendi is celebrating its 100th anniversary, the brand's show at Milan Fashion Week reflected a number of milestones in the brand's development, and the collection itself recalled the fashion of the 1920s and the style popular at the time...
19 September 2024 1614
Italian exhibitions Micam, Mipel and TheOne have ended
From September 15 to 17, the international exhibitions of footwear, leather and fur industry Micam, Mipel and TheOneMilano were held in Milan at the Fiera Milano Rho exhibition complex. Homi Fashion&Jewels was also added to them. During this session, the exhibitions were held for one day…
18 September 2024 1673
Street Beat filmed a photo shoot with new products from its own brand
The Street Beat retail chain continues to develop its own brand. The retailer supported the launch of new sportswear capsules with an advertising photo shoot with the Lumpen modeling agency. The camera lens also featured sneaker models…
18 September 2024 1594
Lamoda continued its collaboration with actress Lyubov Aksenova
The 34-year-old Russian actress has become the ambassador of the new Lamoda collection. The commercial featuring her is already being broadcast on TV channels. In it, Lamoda compliments its main clients - those who love to dress fashionably and…
17 September 2024 1825
JW Anderson Unveils New Shoe Hit at London Fashion Week
The British brand JW Anderson showed a new hit in the world of footwear at its show at London Fashion Week. Low leather boots with a wide shaft, like a dropped collar, with contrasting metal zippers as fasteners and…
16 September 2024 1756
International leather exhibition Lineapelle opens in Milan
From September 17 to 19, the international leather exhibition Lineapelle will be held in Milan at the Fiera Milano Rho exhibition complex. The 104th session of the leather exhibition will feature 1259 exhibitors from 43 countries. The organizers note that the current exhibition…
16 September 2024 1610
Italian footwear exports to Russia fell by 21,7% from January to May 2024
In the first half of 2024, sales of Italian footwear fell by 9,1%. Domestic sales fell by 2,1%. Exports, according to data for 5 months of 2024, fell by 8,5% in value terms and by…
16 September 2024 597
Tod's has released a collaboration with Indian designer Rahul Mishra
Fashion is once again celebrating craftsmanship. Italian luxury footwear and accessories brand Tod's has released a collaboration with Indian designer Rahul Mishra. The Rahul Mishra X Tod's collection includes shoes and bags with exquisite hand embroidery…
16 September 2024 1759
Larroudé x Markarian's Red Patchwork Boots Were a Notable Event at New York Fashion Week
A highlight of New York Fashion Week, which ran from September 4 to 11, was the collaboration between Brazilian shoe brand Larroudé and New York women's clothing label Markarian. The hit of the collection were knee-high boots with an upper made using the…
13 September 2024 697
Camper launches advertising campaign in support of Pelotas model
Spanish footwear brand Camper is putting the spotlight on its iconic Pelotas sneaker this season with a campaign that includes a series of photographs by Spanish photographer Aitor Laspiura. The shots feature carefree…
12 September 2024 1702
Milan's MICAM to showcase collections from thousands of footwear and accessory brands
The international exhibition of footwear and accessories MICAM will be held in Milan from September 15 to 17 at the Fiera Milano Rho exhibition center. The number of exhibiting brands is approaching a thousand, of which 475 are Italian and 457 are international, in…
12 September 2024 624
Golden Goose Reports Revenue Growth in First Half of Year
Italian luxury sneaker maker Golden Goose reported revenues of €2024 million in the first half of 307, up 12% year-on-year. The revenue growth was driven by strong…
11 September 2024 1715
Haider Ackermann to Become New Creative Director of Tom Ford
Haider Ackermann will replace Peter Hockings as creative director of the fashion house Tom Ford. This means that Tom Ford has chosen Chanel as its creative director, jokes the editors of laconceria.it . - Karl Lagerfeld,…
10 September 2024 1678
Aquazzura Releases Collaboration With Alex Riviere
Italian luxury footwear brand Aquazzura presents a new collection inspired by the conversation between designer and brand founder Edgaro Osorio and fashionista, beauty and businesswoman Alex…
10 September 2024 1770
Proenza Schouler x Sorel Unveil New Collaboration
American designer footwear and accessories brand Proenza Schouler opened New York Fashion Week on September 4. Along with its spring '25 collection, the brand presented a collaboration with Canadian brand of insulated and all-weather footwear on the catwalk of the Week…
10 September 2024 1749
Christian Louboutin Releases Leopard Print Shoes and Bags Collection
The leopard collection from French luxury shoe and accessories brand Christian Louboutin was developed exclusively for sale at the Neiman Markus department store chain and is aimed at American fans…
9 September 2024 1659
US-based Tapestry to sell Stuart Weitzman
A major player in the global fashion market, the American company Tapestry, which owns the brands Coach, Kate Spade, Stuart Weitzman, was planning to expand its portfolio of brands by acquiring Capri Holding with the brands Michael Kors, Versace and Jimmy…
9 September 2024 1634
Istanbul hosts AYMOD International Footwear and Leather Goods Fair
The 71st International Shoe Fashion Fair AYMOD, organized by the Turkish Shoe Manufacturers Association (TASD), opened its doors at the Istanbul Convention and Exhibition Center. The fair will run from September 4 to 7. The event was organized by…
6 September 2024 731
EKONIKA and 2Mood brought back the “working mood” at the presentation of a joint collection in Moscow
Yesterday in Moscow there was a presentation of the collaboration between the shoe brands EKONIKA and the clothing, footwear and accessories brand 2Mood. The joint collection of the brands included clothing, footwear and accessories in an office style. The Back to Office mood reigned…
5 September 2024 890
The Detsky Mir chain reports a 20% increase in sales of school clothing and footwear
Sales of school clothes for boys and girls of the private label Futurino School in the chain of children's goods stores "Detsky Mir" grew by 20% year-on-year...
5 September 2024 1719
Italy gears up for Fashion Week amid fashion stagnation
According to the economic forecast released on Tuesday by the Italian Fashion Chamber, sales in the fashion and related industries in Italy (including textiles, clothing, leather goods, footwear, jewellery, eyewear and cosmetics) in 2024…
4 September 2024 1894
Coccinelle Releases 'Eco-Friendly' Sneakers in Collaboration with Acbc
For the fall/winter 2024 season, the Italian luxury brand of bags and shoes has added a capsule collection of sneakers created in collaboration with Acbc, an Italian company that provides consulting services to shoe companies on…
4 September 2024 861
TJ Collection supported the launch of the collection with a campaign featuring a top model from the USA
The release of the new collection of the footwear and accessories brand TJ Collection is accompanied by an advertising campaign, in the shooting of which the American model Emily Kasten is participating; the model’s portfolio already includes works for Gucci, Fendi, Max&Co, Coach and others…
3 September 2024 997
Coccinelle presents its new advertising campaign for the autumn-winter 2024 season
36-year-old top model from Namibia Behati Prinsloo has become the main character of the new advertising campaign of the Italian brand of bags, shoes and accessories…
3 September 2024 978
Asia accounts for more than half of global footwear consumption
According to data published in the World Footwear Yearbook 2024, recently released by the Portuguese Footwear Association APICCAPS, in 2023, more than half (54,7%) of the world's footwear consumption was accounted for by Asia. It is followed in the ranking by…
1 September 2024 1129
Birkenstock Increases Revenue and Profit in Q3
German shoemaker Birkenstock's revenue rose 3% to €2024 million in the third quarter of 19, compared with €565 million in the same period last year. Net income was €473 million, or 74,6 cents per share, for…
August 30 2024 1032
The Row is preparing to open its first boutique in Paris
New York luxury brand The Row is set to open its first boutique in Paris, in the heart of the French capital's fashion district, just a stone's throw from the boutique-heavy Rue Saint-Honoré (rue…
August 29 2024 1054
Salamander store opened in Chelyabinsk
The Munz Group company opened the third brand store of the Salamander footwear brand in Chelyabinsk. The 359 sq. m. store began its work in the Focus shopping center on Moldavskaya…
August 29 2024 1050
Tamaris presented a collection of shoes and accessories fall-winter 2024
The current collection of the German brand of shoes and accessories Tamaris for the Fall-Winter 2024 season includes stylish and comfortable models for every day and for special occasions. The line combines several fashionable themes that will help any woman not be afraid...
August 27 2024 1241
Euro Shoes business program tomorrow
DEAR EXHIBITION PARTICIPANTS! Tomorrow, August 28, the business program of the EURO SHOES exhibition will take place.
August 27 2024 615
Euro Shoes started working in Moscow
Today is the first day of the international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow. The exhibition takes place in the capital’s Expo Center, which today has become a real epicenter of fashion, as it hosts…
August 26 2024 749
Loro Piana and New Balance released a “silent” collaboration
The first collaboration between Italian luxury brand Loro Piana and American sneaker brand New Balance may go virtually unnoticed by a wide audience of consumers, as the Loro Piana x New Balance 990v6 sneakers are released...
August 26 2024 2421
Swiss sneaker brand On opens flagship store in Milan
Swiss running shoe brand On opens a flagship store on Milan's main street Corso Vittorio Emanuele II, the store opens in the space previously occupied by the clothing brand Gap, and is adjacent to the flagships of Nike and Adidas, -…
August 23 2024 954
How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Euro Shoes was a huge success in Moscow
The international exhibition of footwear and accessories Euro Shoes premiere collection was held in Moscow from August 26 to 29 at the Expocentre. Organizers and participants of the professional exhibition note the high level of attendance and business activity. Euro Shoes has once again become a center of attraction for professional buyers from different cities and regions of Russia and from the CIS countries.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
The business program of the EURO SHOES exhibition will take place on August 28
After a break, the business program returns to the EURO SHOES premiere collection exhibition. It will take place on August 28 in pavilion 8.4 of the Expocentre, from 12:00 to 17:00.
Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
HIT OF THE SEASON: THE MOST CURRENT MODELS FOR SUMMER FROM THE GERMAN FOOTWEAR AND ACCESSORIES BRAND TAMARIS
The German brand Tamaris presented the Hot summer line with light and weightless models that are ideal for the hot season.
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
Imagine a world where the barriers between urban style and athletic performance disappear, where shoes become more than just an accessory, but an integral part of your personality and lifestyle. This is the world of EXTR4, a new shoe brand from Italy created for men and women who live active, full lives.
PETER KAISER IS BACK! The oldest shoe brand in Europe will again be presented in Russia, Caprice Vostok CEO Viktor Kunz spoke about this in an exclusive interview with SR
"Peter Kaiser is back!" – with this slogan, the German brand Caprice opens the spring-summer 2025 season. At the end of December 2023, it became known that Caprice acquired Peter Kaiser, one of the oldest, rich in tradition and most respected shoe brands in Europe. Caprice will continue the unique history of the Peter Kaiser brand and retain its essence. The new owner promises to maintain maximum comfort and quality of shoe materials, a younger audience will be attracted, and prices will become very attractive. “In the mid-price segment, Caprice and I offer excellent value for money. Thanks to the Peter Kaiser trademark, registered in more than 70 countries around the world, we will be able to position ourselves in a higher price segment. The lower and luxury segments are dominated by vertically integrated suppliers. The segment with the greatest potential for our non-vertical partners is in between. This is where Caprice and Peter Kaiser will be positioned,” says Managing Director of CAPRICE Schuhproduktion GmbH & Co. KG Jurgen Kölsch.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor (area more than 400 m²). By the end of 2024, openings are planned in the Botanica Mall mixed-use complex on the 1st floor (area more than 400 m²) and in the ODIPARK shopping center on the 1st floor (area more than 300 m²). In 2025, the brand plans to continue to expand its network of branded salons in a new concept through consistent and methodical openings in new shopping centers and rebranding of current salons with relocation to larger areas.
Working with an active audience on Telegram and VKontakte. Mistakes brands make when moving to new local social networks
We already wrote about how to work in the Russian social network “VKontakte” and the Telegram messenger, about the features of these platforms in the 195th issue of the magazine; the expert was digital expert from Fashion Consulting Group Katerina Diveeva. In this issue we return to this difficult topic again, as it is still relevant. Companies have a hard time mastering new platforms and tools through trial and error, but continue to work through them with their target audiences - with existing and potential clients, since there is no alternative: traffic and coverage in prohibited networks is steadily falling. With Katerina Diveeva, we analyze the most common mistakes that are made when moving to new local networks.
Louis Vuitton opens a new factory in Italy
Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
Effective methods that will help improve the effectiveness of sellers
Many store managers face the problem of staff burnout who work on the sales floor. Previous motivation schemes for salespeople - “salary +%” no longer work today, and therefore new ways are needed to motivate employees to work better, more and sell more effectively. SR expert in fashion business development management Maria Gerasimenko shares her knowledge and tells what motivation schemes are effective today, how to implement a new motivation program and accustom a sales team to it.
Health and comfort in Relax Anatomic dress shoes
For many years, the Greek company Relax Anatomic has been producing innovative anatomical shoes that meet the requirements of orthopedic doctors. The Relax Anatomic design meets all the needs of the modern woman who seeks style and comfort. Relax Anatomic shoes offer a wide range of sporty and classic shoes for all ages in high heels, mid heels and flats.
CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands
Shoe manufacturer CAPRICE from Pirmasens has acquired the PETER KAISER brand, one of the oldest and most respected women's shoe brands in Europe. Caprice will continue the unique history of the PETER KAISER brand and preserve the essence of the brand. At the same time, maximum comfort and quality of materials will be maintained, a younger audience will be attracted, and prices will become more attractive.
The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main meeting place for fashion brands and buyers.
A new look at Giotto. Interview with the head of the company Vladimir Timofeev
The corner of the Russian women's shoe brand Giotto in the fashionable metropolitan department store Trend Island became the first application of a famous Moscow shoe factory to develop and promote its own brand. Until now, the company has focused on sewing shoes for third-party customers and large retailers. Shoes Report spoke with the head of Giotto, Vladimir Timofeev, about its new strategy and the prospects for domestic production.
The Euro Shoes@CAF exhibition will be held in Almaty
From March 11 to 13, the Euro Shoes@CAF (Central Asia Fashion) exhibition will be held in Almaty at the Atakent exhibition complex. The exhibition, which is the largest international event in the fashion industry in Central Asia, will present collections of clothing, shoes and accessories.
Sales through marketplaces. Growth points and pitfalls
Over the past few years, marketplaces have been actively growing, taking away share from offline retail. And shoe brands are eager to sell their products through these online platforms, hoping to earn a lot more and scale their business. Marketplaces really take on a lot (issues of logistics, delivery, returns, promotion in search engines), but everything is as ideal and rosy as it seems to beginners. Inexpensive traffic and regular sales come at the cost of risks and fines. SR expert in sales management and strategic development of fashion brands, business consultant Daniya Tkacheva talks about growth points and pitfalls of working with marketplaces.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
