CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands
Shoe manufacturer CAPRICE from Pirmasens has acquired the PETER KAISER brand, one of the oldest and most respected women's shoe brands in Europe. Caprice will continue the unique history of the PETER KAISER brand and preserve the essence of the brand. At the same time, maximum comfort and quality of materials will be maintained, a younger audience will be attracted, and prices will become more attractive.
With a focus on collection development, technological innovation and high production standards, CAPRICE relies on forward-thinking footwear distributors as business partners.
"In the mid-price segment, CAPRICE and I offer excellent value for money. Thanks to the PETER KAISER brand, registered in more than seventy countries around the world, we will be able to position ourselves in the higher price segment. The lower and luxury segments are dominated by vertically integrated suppliers. Segment with the greatest potential for our non-vertical partners lies between them. This is where CAPRICE and PETER KAISER will be positioned," says Jürgen Kölsch, Managing Director of CAPRICE Schuhproduktion GmbH & Co. KG.
The acquisition of the PETER KAISER brand by CAPRICE heralds not only a stronger positioning of the company in the footwear market, but also an expansion of the product range, combining the values of both brands.
The uniqueness of the PETER KAISER brand will be maintained, while the core competencies of CAPRICE will be used to expand the collections and provide customers with a wider range of options, starting from the spring-summer 2025 season.
CAPRICE stands for "modern comfort" and has been synonymous with innovation and quality for decades. The company has managed to combine tradition and modernity in its products, making it one of the leading shoe manufacturers in Europe.
PETER KAISER is a “Modern Classic”, the oldest German women's shoe brand with a history dating back to 1838. PETER KAISER won the hearts and united connoisseurs of unique style around the world. The brand represents superior craftsmanship and unmatched value.
"I am pleased to transfer the PETER KAISER brand under the reliable wing of CAPRICE, confident of the successful future of the brand in the homeland of the brand founder Peter Kaiser. Thanks to the introduction of know-how in the field of production and development, CAPRICE is the ideal partner to represent PETER KAISER products, while maintaining quality requirements , development, comfort with an ideal price/quality ratio,” says Stefan Frank, Managing Director of PETER KAISER Operations GmbH.
CAPRICE and PETER KAISER are two strong brands that share a common vision of shoe fashion with an emphasis on perfect comfort. This acquisition marks the beginning of an exciting journey together and a promising future for style- and individuality-conscious women around the world.
We invite you from February 19 to 22 to get acquainted with the new collections of the brands CAPRICE and PETER KAISER in «Expocentre» to the country's main shoe exhibition Euro Shoes.
Shoe manufacturer CAPRICE from Pirmasens has acquired the PETER KAISER brand, one of the oldest and most respected women's shoe brands in Europe. Caprice will continue the unique history of the PETER brand...
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