The Keddo brand, known for its collections of fashionable women's, men's, teenage shoes and accessories, has undergone a full-scale rebranding. The logo and symbol of the brand have changed: the detailed crown has been replaced by a graphic image of a monkey.
A funny, active and active monkey corresponds to the character and values of Keddo, according to the Analpa company, which owns the Keddo, Betsy and Crosby shoe and accessories brands.
During the rebranding of Keddo, changes affected not only the logo. The design of shoe boxes, packaging and company stores has completely changed, which began to look more relevant and modern. Their design uses the updated color scheme of the trademark: black, white, rich blue and silver.
In addition, the animated monkey Keddo appears in the brand’s promotional videos, and the new logo is actively used in shoe design (for example, sneakers with multi-colored and monochrome prints) and adorns many models of the new Spring-Summer 2024 collection.
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