Alexey Yagudin and Tatyana Totmyanina in the KARI advertising campaign
KARI recruited a couple of Olympic champions for its advertising campaign
Olympic figure skating champions Alexey Yagudin and Tatyana Totmyanina became the faces of the advertising campaign for the first running sneakers from KARI. In the spring 2024 season, the Russian retailer released the first model of running sneakers under its own TIME JUMP brand.
The TIME JUMP running line is produced according to the high technological standards of international companies specializing in sports shoes. The four-layer outsole with a built-in dense plate provides high cushioning, a light stride and excellent grip. The anatomical heel of the sneaker securely fixes the ankle and eases the running load. Breathable and durable material ensures proper heat transfer. In sneakers you can exercise in the gym and on the street.
There are two categories within the line: basic and lightweight. The sneakers are produced in 22 sizes. Men's models are presented from 39 to 45, women's - from 36 to 41. All sizes of the professional line are half sizes.
Now the flagship model is produced in four colors for men and eight for women. The company plans to update its assortment at least once a year. The retail price of the first men's running shoes is 3999 rubles, and women's 3699 rubles.
KARI considers the launch of the new line as the first step towards conquering the niche of sportswear and footwear, which has good potential for growth. “Since the pandemic, the demand for comfortable and sports shoes among our customers has increased,” comments Oksana Ledovskaya, KARI Marketing Director. – The dress code in many companies has become softer, fashion has become more democratic, and the number of people involved in sports has increased. According to the Ministry of Sports, 53% of Russians, which is almost 70 million people, regularly go in for sports. And this figure is growing every year.”
The faces of the KARI advertising campaign were a married couple of famous athletes, Olympic champions in figure skating - Alexey Yagudin and Tatyana Totmyanina. The contract with the athletes is concluded for a year.
The company notes that the choice of this particular pair of skaters is not accidental, it is due to the desire to announce a new professional line with the help of images of real athletes who have achieved high results through their work, and since KARI offers shoes and accessories for the whole family, it was important that The family spoke about the new products.
Olympic figure skating champions Alexey Yagudin and Tatyana Totmyanina became the faces of the advertising campaign for the first running sneakers from KARI. For the spring 2024 season, the Russian retailer...
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