EKONIKA, summer'24
EKONIKA presented a collection for the Summer'24 season
The process of updating the EKONIKA brand, which the company announced in 2023, and which began with a change in the logo, corporate identity and redesign of stores, was also manifested in the formation of the collection for the summer '24 season.
There are fewer pretentious models and more comfort - fewer classic pumps, light silhouettes with small cat heels and models with flat soles prevail.
EKONIKA, Summer'24The EKONIKA and EKONIKA Premium lines include sandals, sandals, mules with thin straps and toes, slingback shoes with kitten heel or stiletto heels, denim textures, metallic, animal print, the color scheme is dominated by pastel colors.
In the sports capsule, which includes sneakers and sneakers, the designers chose retro style and color block - light, laconic images, laconic design.
The shoe models are complemented by a collection of bags of geometric silhouettes, where a combination of textiles and leather becomes common. The line of accessories includes belts, scarves, wicker Panama hats and wide-brimmed hats, sunglasses, jewelry in the form of necklaces, bracelets, rings, as well as hair clips and headbands.
The process of updating the EKONIKA brand, which the company announced in 2023, and which began with a change in the logo, corporate identity and store redesign, was also manifested in the formation of the collection for the season...
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