The volume of cargo transportation of Russian retailers and logistics companies from Turkey in 2022 increased by almost five times year-on-year, according to an analytical review of the multiservice logistics operator PEK. But the transport capacity is not up to the task. Due to the lack of sea services, ferries and traffic jams at road border crossings, the delivery time from Turkey to Russia in the winter period increased by 1-2 weeks. Prices have also grown: the cost of sea transportation - by 50-70%, auto-delivery - twice, ferry transportation - four times year on year.
Shipping
Over the year, Russia has more than doubled its trade turnover with Turkey, in addition, the Republic has become the main transit hub for the delivery of goods by sea from Europe, India and remote regions - Africa, Latin America. At the same time, the number of maritime services between Russia and Turkey has also decreased due to the departure of global lines. “Seven major operators have suspended shipments to domestic ports,” says Yulia Vecherskaya, head of international logistics at Melon Fashion Group. - Now new lines are operating in the direction, including Russian, Turkish and Chinese ones. The rest of the cargo is delivered by small-capacity feeder vessels (up to 1000 TEU), which the companies charter with a crew on a time charter basis.
There are not enough containers on the route. They are provided only to ports or major cities in Russia, the issue of their return back to the owners has not yet been resolved, which provokes low turnover.
Difficulties also arise at the end point of the arrival of sea cargo from Turkey - the port of Novorossiysk. In winter, ships regularly stay idle for up to two weeks due to storm warnings. There are also failures in the clearance of goods. For example, customs at the bonded warehouse in Novorossiysk cannot track the status of goods that are released prior to the filing of an authorized economic operator (AEO) declaration. The systems of the Electronic Declaration Center and the temporary storage warehouse in the city are not integrated. Cargo owners are forced to provide paper-based customs and commercial documents at the location of the cargo, due to which the time for processing cargo from Turkey for AEOs increases by 10-30%.
Due to the lack of marine services and equipment, the delivery time from Turkey to Russia has increased from 16 to 25 days. According to logistics operators, the cost of sea transportation has increased by 50-70%. At Eurasian Logistics Solutions, in January 2023, the tariff was $8,5 thousand. Pony Express spoke about a threefold increase in the cost of shipping RO-RO ferries for transit cargo in the direction of Turkey-Russia.
The companies also report an acute shortage of po-po ferries. “Delivery by ferry is 30% faster than in containers by sea, including due to the elimination of reloading at the end point of the route,” explains Adil Akavov, CEO of Eurasian Logistics Solutions. “But so far, only three ferries with a total capacity of up to 150 road trains operate on the line between Russia and Turkey, which is disproportionately small in the face of growing imports.”
Automobile transportation
Ground border crossings, which companies use when delivering goods from Turkey to Russia by road, also lack capacity.
“With a design capacity of 400 trucks, up to 650 such vehicles per day can pass through Upper Lars. In winter, regular snowstorms and avalanches hinder the transportation of goods. It is for this reason that the movement of cargo vehicles at the Upper Lars checkpoint is closed until further notice. A multi-kilometer traffic jam has accumulated from drivers who hope that the border crossing will be opened in the near future, ”says Oksana Feoktistova, director of the PEK business unit: GLOBAL.
Since the Verkhny Lars checkpoint is often closed due to weather conditions and cannot cope with the volumes, the companies are forced to redirect part of the cargo flows to the border crossings between Azerbaijan and Dagestan (the Yarag-Kazmalyar checkpoint and the Tagirkent-Kazmalyar checkpoint). This increases the logistic shoulder by an average of 1000 km and the delivery time from Turkey by 1-2 days. The capacity of the checkpoint "Yarag - Kazmalyar" is 210 vehicles per day. To avoid congestion, two temporary lanes for heavy trucks were set up at the neighboring Tagirkent-Kazmalyar, but given the growth rate of cargo traffic, the capacity of both border crossings is not enough.
According to the SPAK trucking company, as of February 6, the delivery time from Turkey has increased to 30 days. The cost of transportation by the 4th quarter of 2022 increased from $4,9 thousand to $9,8 thousand.
According to the results of last year, the number of deliveries from Turkey to Russia from retailers and logistics companies increased by 1,5-3 times year on year. The volume of cargo transportation of the Snow Queen increased by 35%, STS Logistics - by 50%, PEK - by 97%. The cargo turnover of SPAK and Arivist increased by 150%, Pony Express - by 250%, Eurasian Logistics Solutions - by 360%. Most often, the services of carriers are used to deliver goods such as clothing and footwear, equipment and spare parts, consumer goods, cars and agricultural equipment.
What measures will help increase throughput
According to experts, an increase in the number of sea services, containers and container ships, as well as a reduction in the time for cargo clearance in the port of Novorossiysk, on the border in Upper Lars, will help to cope with the growing cargo flow from Turkey.
“It is necessary to dynamically increase the number of maritime services and increase the number of container ships with a carrying capacity of more than 3500 TEU,” says Maxim Maurin, commercial director of Pony Express. Also, according to the head of the STS Logistics division in Novorossiysk, Nikolay Melikyan, it is important that transit cargoes heading to Russia be handled by Turkish ports in the same conditions as the rest. “Now priority is given to Turkish-made goods, the rest are waiting in line,” he says.
Aleksey Ermakov, Logistics Director of the Snow Queen, believes that it will be necessary to double the number of containers in the direction and regulate the issue of their return.
And according to Yulia Vecherskaya, the process of cargo clearance in the port of Novorossiysk should be accelerated. “Now, if the weight and size characteristics have changed, the company expects an adjusted document on acceptance of the cargo up to two days. “It is worth accelerating this process and finalizing the integration of data between the CED and the Novorossiysk port,” she believes.
According to Adil Akvov, to solve the problem, it will be necessary to triple the number of po-po ferries that regularly run between Turkish and Russian ports. This will significantly increase the share of goods that are delivered from the Republic promptly - in 14 days.
In turn, Oksana Feoktistova, director of the PEK business unit: GLOBAL, believes that in order to optimize logistics, it will be necessary to reconstruct the Upper Lars and Yarag-Kazmalyar automobile border crossings at an accelerated pace. This year, the Ministry of Transport launched traffic on 12 new lanes on Upper Lars, which increases the capacity by 100-200 trucks. So far, as practice shows, this is not enough. There is hope that its reconstruction in 2023 will help unload the border crossing, as the throughput will increase to 2,5 thousand vehicles per day. The capacity of the Yarag-Kazmalyar checkpoint is planned to be increased to 630 vehicles per day, and the number of lanes to be expanded to 10, but only by 2026.
Six of the nine companies participating in the survey, following the growth in cargo traffic, have already opened their own branches in Turkey and plan to develop a delivery network. However, the Russian business is facing a shortage of logistics operators that can deliver small shipments from Turkey, weighing from 1 to 100 kg. Therefore, it is important to increase the number of regular services for the delivery of groupage cargo. Such services are being developed by SDEK, while PEK and Pony Express have launched regular consolidated cargo transportation in this direction. In the new year, PEK plans to create a unified delivery route network that will unite large cities in Turkey with small cities with a population of less than 100 people.
| Please rate the article |
Shoes Style and its Discoveries. An Interview with Anton Bazylev, Prize Winner of the International Shoe Design Competition
The international shoe design competition Shoes Style, held in Moscow this year, showcased many interesting footwear and accessory collections. Shoes Report recently published a story about the winners—third-year students from Kosygin Russian State University, Margarita Skvaznikova and Egor Lysov, who presented their "Retrospective" shoe collection at Shoes Style.
ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
ICEBUG is a Swedish company steeped in innovation and creativity. Our rapid growth is a result of our expertise in grip and technology. Since its inception, ICEBUG has been creating footwear with superior grip and is always striving to improve grip even further.
KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
How the Masters Forge. Interviews with the Winners of the International Shoe Design Competition, Shoes Style
In May 2026, the finalists of the international footwear design competition, Shoes Style, were awarded again in Moscow. The annual competition is held by A.N. Kosygin Russian State University, a university that trains shoe designers and technologists, and attracts students from design universities in Russia and the CIS.
How to sell more without losing customer trust?
Today, discounts and sales are no longer considered an effective tool for achieving sales targets. Furthermore, online and offline stores offer consumers virtually the same price for shoes, and consumers often choose not the cheapest option, but the easiest and fastest one. This is why service and soft sales are becoming a key competitive advantage for shoe stores, says Maria Gerasimenko, an expert at SR in fashion business management and development.
Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
At the end of August, Moscow will once again become a magnet for the footwear industry: the WTC Congress Center on Krasnopresnenskaya Embankment will host the international exhibition Euro Shoes Premiere Collection—a specialized B2B event for footwear industry and fashion retail professionals, the key industry event of the new purchasing season and the development of fashion retail assortments. Over 100 companies and brands will participate in the exhibition, presenting their spring/summer 2027 collections of shoes, bags, and accessories to professional visitors. A working meeting of the National Footwear Union of Russia (NOBS) will be held as part of Euro Shoes, featuring footwear companies, professional associations, marketplaces, and independent experts.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth
What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.
New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
German footwear and accessories brand Tamaris will present its new Spring-Summer '26 collection at the Euro Shoes exhibition in Moscow, from August 27 to 30.
Creating an emotional connection through a showcase
Emotional response from customers is the key to successful retail sales. Shop windows are capable of not only attracting attention, but also evoking emotions: from joy and nostalgia to a sense of belonging and the desire to possess. Using psychological triggers in shop window design helps turn a passerby into a buyer. SR expert in visual merchandising and retail design Viktor Malygin talks about approaches to the concept of shop window design and current themes and plots for presenting goods in shop windows.
MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
A harmony of comfort and elegance, fashion trends and classic essentials—German shoe and bag brand MARCO TOZZI presents its new Fall-Winter 2025/26 collection.
Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
Euro Shoes: The Fall Premiere That Set Trends and Raised Acute Questions for the Industry
From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the congress center of the Central Trade Fair on Krasnopresnenskaya Embankment. For four days, the exhibition brought together leading global brands, buyers and industry experts, becoming a place where fashion trends are created and business alliances are formed.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
Euro Shoes — March 4-7, 2026 at the WTC Congress Center
From March 4th to 7th, leading brands from Europe, Asia, and the CIS will gather at the WTC Congress Center in Moscow to present their Fall/Winter 2026 collections, capture current trends, and set the direction for the fashion industry.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?