Wedge shoes - the ability to rise above the ground and at the same time stand firmly on your feet. Wedges are more comfortable than heels, some lovers of fashionable shoes think, and are beautiful in their own way. This type of shoe, which is commonly blamed for some clumsiness, has a rich history.
Since the inception of fashion, women have sought to wear shoes that raise them above the ground: heels make the figure more elegant, gait - graceful and eye-catching. A high thin heel has always been considered the most spectacular “support” for a girl who wants to look perfect. But besides him there are other options for high shoes - these are wedge and platform shoes. Wedges and platforms are not synonyms. The first is a sole combined with a heel: it is thin at the toe and thickens to the heel, and sometimes it has a very large "difference" in height (up to 10 centimeters or more), while the platform is just a thick sole with a uniform rise, and the foot in such shoes is located almost horizontally in relation to the ground.
As the image of heels, platform and wedges are deeply rooted in history. Their ancestors are Greek koturna heels, Venetian "socles", Japanese "geta". Koturna is the traditional shoes of dramatic actors in ancient Greece, boots on a high block without a heel, which allowed the actor to look taller and more magnificent, "socles" - shoes with high soles, in which Venetian ladies from noble houses and wealthy courtesans walked along the promenades. Geta - traditional Japanese high clogs carved from wood, in which many modern Japanese people walk with a characteristic tapping, respecting the customs of their country. High okobo sandals were also common in Japan, and a bell was sometimes cut into the thick soles of them so that young girls would walk around the town with a chime.
From the point of view of style, the wedge heel can be criticized. It is believed that it is not elegant enough, rude, heavy. It is not for nothing that its name itself has a “combat” origin, because a wedge is called a type of combat vehicle, and a shoe wedge slightly resembles the appearance of the tracked part of the tank. However, stylists are against the opinion of the clumsiness of this part of the shoe: the wedge heel can be beautiful, it can be deftly combined with different styles of clothing, it can be beautifully decorated, and due to the smooth bend it is able to compete with the stiletto and favorably emphasize the grace of the female ankle. Especially if combined with thin leather straps and decor. In the collections of famous designers there are wedges - true works of art: made of thin rods decorated with roses and resembling the cage of an exotic bird; inlaid with precious stones and painted in different artistic styles, with applications and carvings. At the same time, wedge shoes are comfortable in terms of physical parameters of socks: the leg gets tired less than in shoes with thin heels, - experienced guests of long-drawn out parties and social events are sure.
The appearance of wedges is the work of the famous Italian master Salvatore Ferragamo. And the matter was not only in the restless creative thought of the author, who, however, really was a revolutionary in fashion and invented almost all the basic models of modern shoes (he is credited with including the invention of the hairpin). In the 30 years of the last century, in the harsh years before the First World War in Italy, as throughout Europe, there was a shortage of high-quality steel that was used for military purposes. There wasn’t enough steel for the manufacture of arch support, and Ferragamo began to have problems with the quality of high-heeled shoes: they quickly deteriorated, the heels were loosened, and the clients were unhappy. Then the idea occurred to the master to fill the space between the heel and the toe of the shoes with a cork tree. So a new type of shoe appeared - a simple and inexpensive cork shape instead of a complex sole with a hairpin and plastic straps instead of a traditional leather upper. At first, the wedge heap was perplexed, and rumor even ascribes to one of Ferragamo's clients an exclamation: “I will never wear this!”, Which burst out when she saw shoes that were exotic at that time.
Around the same period, the famous French shoe maker Roger Vivier experimented with a wedge and platform, who came up with this idea on his own, inspired by American orthopedic shoes. His platform shoes were not always appreciated, but nothing could stop progress: brave personalities from the fashion world, such as avant-garde designer Elsa Schiaparelli, quickly “took the mark”. Schiaparelli included wedge shoes with a cork platform made by Vivier in her collection, and the fashion flywheel gradually unwound. Celebrities began to wear a wedge heel: for example, for the Hollywood actress Ava Gardner Ferragamo made personalized platform sandals Ava. He also created the famous model of suede wedge shoes WEDGE (large black and white striped wedge heels) specially for Peggy Guggenheim, founder of the New York Guggenheim Museum. Peggy was a gallery owner who appreciated the avant-garde, and at the same time a recognized socialite, who hosted the most popular receptions and parties in the art environment. The Brazilian actress and singer Carmen Miranda (who enjoyed great success in Hollywood in the 1940s) was also an advocate of wedge sandals, and her shoes fit well into the exotic Latin American style. Carmen most often appeared in public as a passionate beauty in a bright ethnic dress and an intricate headdress like a fruit basket. The actress wedge fit also because she had a very small stature - 155 centimeters. “The platform should be registered on the shelves of the most fashionable stores,” representatives of the Dior house declared in the press. - Firstly, she makes taller women taller, and at the same time, ladies risk their health much less than shoes with ordinary heels. Secondly, in combination with a dress or skirt of medium length, platform shoes with thin lace on the ankle make the image more feminine. ”
If in the 30-e years worn fashionable ladies wore wedge shoes as a fashion accessory, then during the war shoes with cork wedges with a top made of durable fabric became widespread among the general public, as leather and metal became scarce materials. Such shoes were practical and comfortable to wear, strong and durable. But we are talking, of course, about simple models, without fashionable frills. In the 70-s of the 20 century, interest in wedges began to return: it turned into an alternative to classic shoes and stilettos, which was chosen by fashionable, always slightly protest and experimental-inclined young people. The wedges were worn by hippies, bohemians, and representatives of the New Age trend. Wedge-heeled shoes were then made of durable buffalo leather, which darkened over time, which gave the shoes a stylishly aged look. The sole and heels were made not only from cork, but also from more expensive wood, as well as from synthetic materials and rubber. In the 80-s of the twentieth century, the wedge heels rose to the peak of ethnic fashion: “espadrilles” sandals with wedges made of rope or imitating rubber, with cotton or other natural fabrics like linen or canvas became popular. The ancestor of this shoe is light espadrilles summer cloth slippers, in which the Spaniards and French walked barefoot during the heat. Yves Saint Laurent secured the industrial fate of the espadrilles by ordering the Spanish shoe factory Castaner in the 1960 years, which has been manufacturing this traditional peasant shoe, heeled espadrilles since the 18 century. This saved the factory from bankruptcy: by that time there were no more markets for traditional shoes. Wedge sandals called "espadrilles", of course, are far from the historical prototype, but they fit perfectly into the ethno-style. Such shoes were made in muted colors - yellow, reddish, brown. It was fashionable to wear espadrilles with a huge number of thin straps around the ankle. Romantic fashionistas, bohemians, and artistic circles wore espadrilles with long flying dresses and wide skirts on the floor.
In the 21st century, the wedge heel was again at its height and in a strong marriage with the platform. Wedge and platform shoes and sandals have been regulars on the catwalks for the past few years. Shoe designers have also introduced ankle boots, boots and even wedge sneakers into fashion. For such fashion brands as Alexander McQueen, Anna Sui, Burberry Prorsum, Versace, Prada, Valentino, Emilio Pucci, wedge shoes are a must in their collections. The wedge heel becomes a field for experiments in terms of decor, since it provides all the possibilities for this thanks to its vast area. Dolce & Gabbana in the 2013 collection presents wedges, hand-decorated in the Sicilian style, with appliqués in the form of flowers, variegated juicy shades, catchy and recklessly luxurious. Hollywood stars wear wedge sandals with graceful leather straps even for special events and receptions, and at leisure they can be seen in wedge sneakers, which they relaxedly combine not only with jeans and shorts, but also with long elegant dresses.
In Russia, wedge shoes for the winter season have gained particular popularity: in high and at the same time stable shoes, you can walk along untidy sidewalks with relative comfort, overcome puddles and dirt of domestic roads, and at the same time not be too far behind fashion. Well, a modern wedge heel is good, like any hybrid made with the mind, the combination of a heel and a platform creates comfortable and elegant shoes at the same time.
| Please rate the article |
Sales of additional goods and services can add up to 20-30% to a store's turnover.
Many stores today have hit a sales ceiling: they have the product range, the team is working hard, the marketing is up and running, but revenue isn't growing. Where can they find growth opportunities? In reality, the potential for growth lies right in the customer's receipt. And it's not about raising prices, but about offering customers more value at the point of purchase. We discussed with Maria Gerasimenko, an expert at SR in fashion business management and development, how to increase sales with additional merchandise, why accessories and related products are becoming a strategic source of profit, and the role of the store team.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
Needs Identification Techniques That Really Work in Shoe Stores
"How can I help you?" is the most common, yet least effective, question in shoe retail. Customers rarely articulate their needs clearly. Some are shy, while others don't fully understand what they're looking for. Therefore, a salesperson's job isn't simply to suggest styles; they need to be able to identify the customer's true desires. In this article, SR expert Maria Gerasimenko and I explore five techniques that will help your staff better hear, see, and understand your customers, and therefore sell more and better.
Revisiting classic standards of retail lighting through the lens of modern technology
Just yesterday, the principle governing retail lighting was: the brighter the light, the brighter the store, the more customers and sales. Today, this principle has lost its relevance. It has been replaced by a trend toward a well-thought-out concept, intelligently applied lighting, and carefully selected lighting fixtures. Anastasia Efremova, SR's expert in retail lighting and lighting designer at Tochka Opory, discusses current lighting principles in fashion and footwear retail, and how light helps interact with merchandise, space, and customer emotions. She will help you understand the fundamental principles of lighting through the lens of new retail space requirements.
How a fashion brand can launch a successful licensed product with a celebrity
Why fashion brands should consider licensing as a strategic tool—this is what Natalia Timashova, editor-in-chief of Shoes Report magazine, discussed with Maria Kozeeva, CEO of the Yulia Vysotskaya media holding (part of the Andrey Sergeevich Konchalovsky Production Center) and brand director of the Edim Doma and Julia Vysotskaya businesses.
How to strengthen and make your brand more sustainable
2025 has become a year of survival for many fashion brands in the challenging and rapidly changing conditions of an overheated market: declining traffic, the closure of entire chains and companies, the consolidation of sellers on marketplaces, the shift of customer traffic from offline to online—all these and other factors have impacted everyone, especially the weaker ones, those experiencing various challenges. The market has shifted to savings consumption. Some consider this a crisis, but our expert, Dania Tkacheva, a business consultant specializing in sales management and strategic development for fashion brands, calls it the maturation of the market. She offers distressed companies her own tool for diagnosing their business and opportunities for recovery and recovery. She calls this tool the Brand Maturity Pyramid.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth
Turn to Asia. Features of shoe production at a factory in China
Finding a partner factory for shoe production is not an easy process. Today, many Russian brands sew their collections in factories in China. The concept of the women's shoe brand N.early N.aked, founded in 2019, was based on the idea of producing shoes suitable for dancing, with a perfect fit. Initially, the shoes were sewn in Europe, but in 2022, shoe production was moved to China.
How to Compete with Marketplaces in 2025
The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
Rieker and Remonte will present their new collections at Euro Shoes!
The brands Rieker and Remonte, which are among the leading shoe companies in Germany, will present their Spring-Summer'26 collections in Moscow at the international exhibition of footwear and accessories Euro Shoes! The exhibition will be held from August 27 to 30, 2025 at a new premium venue in the WTC Congress Center on Krasnopresnenskaya Embankment.
New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
German footwear and accessories brand Tamaris will present its new Spring-Summer '26 collection at the Euro Shoes exhibition in Moscow, from August 27 to 30.
KV+ sneakers for city and sports for the first time at Euro Shoes
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Creating an emotional connection through a showcase
Emotional response from customers is the key to successful retail sales. Shop windows are capable of not only attracting attention, but also evoking emotions: from joy and nostalgia to a sense of belonging and the desire to possess. Using psychological triggers in shop window design helps turn a passerby into a buyer. SR expert in visual merchandising and retail design Viktor Malygin talks about approaches to the concept of shop window design and current themes and plots for presenting goods in shop windows.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?