Camper x Gosha Rubchinskiy capsule collection

Collaborations of shoe brands with fashion designers have quietly become one of the most popular marketing strategy tools in the fashion industry. Also imperceptibly on the world fashion scene appeared Russian names. We are talking about the young Russian designer Gaucher Rubchinsky, whose interests today are represented by the French Fashion House Comme de Garçons.

Today Gosha Rubchinsky is called one of the most demanded designers in the West, although in Russia his brand is only gaining popularity. Before the talented Russian was invited to Comme de Garçons, clothes under the Gosha Rubchinskiy brand resonated with London's fashionable youth, and to this day they are successfully sold in Opening Ceremony and Dover Street Market, and more recently they can be found in a Moscow department store " Color".

Spanish premium casual footwear brand Camper invited Gosha Rubchinskiy to cooperate in 2014 as part of its To своегоer by Camper project, which involves the release of capsule shoe collections in collaboration with the most famous designers. During the collaboration, Rubchinsky worked on the appearance of several iconic models of Camper semi-sports shoes, including one of the brand's most recognizable models - Pelotas, launched in 1995.

The collaboration resulted in a collection of Camper x Gosha Rubchinskiy shoes, some models of which can still be found in Moscow at the Camper brand store in Outlet Village Belaya Dacha. Prices for capsule collection shoes - from 3500 to 12000 rubles per pair.

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Gosha Rubchinskiy was born in 1984 in Moscow. He graduated from art school and the Moscow College of Technology and Design. He worked as a stylist, selecting outfits for photo shoots and assisting designers, collaborating with Dmitry Loginov and Konstantin Gaidai. In 2008, he founded his own menswear brand. The ideas for Gosha Rubchinskiy's first collection, "Evil Empire," and subsequent collections, largely echo 90s culture. The brand's style has absorbed all the cultural layers characteristic of the post-Soviet period. This striking mix of Western-influenced street skater subculture, elements of Soviet style, and Russian Orthodox tradition found a home in London, and then, in collaboration with Comme de Garçons, began to actively conquer the global fashion catwalk. In addition to Camper, the designer's collaboration projects in the clothing and footwear industry include collaborations with brands such as FILA, Adidas, and Supreme.

Camper is a Spanish brand of premium casual footwear. Founded in 1975 by shoemaker Lorenzo Fluxa as a family business, the company is now in its fourth generation of ownership. Camper's design studio is located in the center of Mallorca. The company produces up to 500 styles per season. Camper has stores in over 40 countries worldwide. Camper emphasizes original footwear designs and actively collaborates with fashion designers to achieve this. They assist in the production of compelling shoe collections and the creation of unique designs for the brand's stores.