Lamoda Sport advertising campaign
Lamoda Sport will support the release of new sports shoes with an advertising campaign
With the beginning of the spring season and the appearance of new models of sneakers from the world brands Adidas, Puma, Reebok and New Balance on the Lamoda Sport network, the Lamoda company will launch an advertising campaign in order to attract consumers both to the products presented on the Lamoda.ru online marketplace and in the branded retail network, which already has more than 100 stores.
The marketing campaign includes the release of television commercials, selections of sporting goods on the brand’s social networks, as well as sports images from influencers. In addition, Lamoda will hold special live broadcasts “Lamoda on the couch” dedicated to the sports category. The “Ideas” section on Lamoda will be replenished with sports materials on how to prepare for a marathon, which dances to choose and how to open the cycling season.
During the campaign period, the most fashionable drops of sports shoes are planned in Lamoda Sport stores - including Puma Palermo, adidas Originals Samba, adidas Originals Gazelle, adidas Originals Handball Spezial, New Balance 530, Reebok Premier Trinity and others.
With the beginning of the spring season and the appearance of new models of sneakers from the world brands Adidas, Puma, Reebok and New Balance on the Lamoda Sport network, the Lamoda company will launch an advertising…
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