IDOL updates the concept
The IDOL brand, part of the Melon Fashion Group portfolio, opened the first flagship in an updated concept in the Aviapark shopping center in Moscow.
The design is inspired by contemporary art galleries, where the brand's new items and bestsellers are the focus. The updated concept has more air, and the interior is decorated with designer objects. Natural shapes and smooth lines emphasize the laconic design of IDOL collections. The design of the space uses a play on contrasts and a combination of different textures: noble wood and textured concrete, relief stone and smooth metal.
New equipment allows you to build thematic zoning and focus on relevant capsules, which are supported by multi-level lighting. Lightweight brackets add weightlessness to the space and emphasize the minimalist interior. In addition, massive tables with stone tops for additional display and voluminous upholstered furniture for seating areas and shoe fitting were used for decoration. The concept was updated by our own team of designers and architects.
Melon Fashion Group manages the brands ZARINA, Befree, LOVE REPUBLIC, sela and IDOL. The company carries out a full cycle of fashion business activities, starting from design, production, purchasing and ending with distribution, sale, promotion of women's, children's and men's clothing and accessories. As of March 31, 2024, the retailer operated 924 stores in five countries. The headquarters is located in St. Petersburg.
The IDOL brand, part of the Melon Fashion Group portfolio, opened the first flagship in an updated concept in the Aviapark shopping center in…
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IDOL updates the concept
The IDOL brand, part of the Melon Fashion Group portfolio, opened the first flagship in an updated concept in the Aviapark shopping center in Moscow.
Current techniques in lighting a shoe store
Today, walking through the galleries of shopping centers, we see a variety of formats of offline stores. New concepts of retail spaces attract with an individual, memorable design. In a certain sense, they are an element of the show, a tool through which the buyer receives a new and interesting experience. Together with SR expert in the field of lighting technology in retail, Tatyana Ryzhova, we will look at current lighting design techniques for modern shoe stores, which we will see more and more often in new retail outlets in the near future.
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Technology Selling Issues
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
