Crocs "Icon"
Crocs "Icon" Opens in New York
Crocs has opened a new retail concept in Soho, New York called Crocs "Icon." The new retail concept focuses on personalization and interactive communication with customers.
Crocs "Icon"The 4000 sq ft (375 sq m) area features several shopping areas, including traditional stalls and outlets, catering to those looking for the best value for money.
The retail space features the entire Crocs core line and its footwear options. There are also two counters where Crocs fans can choose Jibbitz charms to express their individuality when purchasing, whether it's the brand's core Crocs shoes, totes, backpacks, and cosmetic bags, as well as new customization items.
Crocs "Icon"Crocs President Ann Mehlman says the Broadway store is a "test bed" to help hone a new retail format that aims to create an immersive shopping experience.
Crocs' signature Jibbitz charms will be available exclusively at this store, with 14-karat gold and Swarovski Jibbitz charms available for up to $300.
Crocs "Icon"
One of the brand's ideas for new retail that will be implemented in the future is the introduction of a live streaming function in the store to bring the digital buyer closer to the shopping experience in traditional retail.
Special in-store events will also be a focus, especially when launching new collaborations.
“The Icon store is a great place to meet because everything is modular. Right now we have a display case with Barbie dolls,” says Ann Mehlman.
Crocs "Icon"In contrast, Icon's smaller overseas stores will be built with personalization in mind and, with a smaller footprint, will offer a more curated Jibbitz collection tailored to the unique needs of each city.
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Crocs "Icon"Crocs has opened a new retail concept in Soho, New York called Crocs “Icon.” The new retail concept focuses on personalization and interactive communication with…
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