TJ Collection supported the launch of the collection with a campaign featuring a top model from the USA TJ Collection
03.09.2024 1505

TJ Collection supported the launch of the collection with a campaign featuring a top model from the USA

The release of the new collection of the footwear and accessories brand TJ Collection is accompanied by an advertising campaign, in the shooting of which the American model Emily Kasten takes part; the model’s portfolio already includes works for Gucci, Fendi, Max&Co, Coach and other fashion brands. 

The invitation of the American model to shoot the collection, according to the brand's representatives, reflects the company's desire to emphasize the international status of TJ Collection "an inseparable connection with the global fashion industry." Incidentally, in previous seasons the brand attracted Spaniard Humberto Villahermosa to its advertising projects, who later participated in the filming of Ridley Scott's film "House of Gucci."

In the TJ Collection photo shoot with Emily Kasten, the emphasis is on the presence of fur in the collection, both natural and artificial. Eco-fur and suede have become the main materials in the design of the brand's bags and accessories in the fall-winter 2024 season. The tone is set by the traditional warm tones of autumn - beige, brown and burgundy. 

The footwear lineup for the fall season includes pumps, moccasins, slouchy boots and cowboy-style boots. The silhouette is dominated by a square toe, which in some models is accentuated by shiny overlays.

Marina Shumilina

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The release of the new collection of the footwear and accessories brand TJ Collection is accompanied by an advertising campaign, in the shooting of which the American model Emily Kasten is participating; the model’s portfolio already includes…
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