TAMARIS SS27: 60 YEARS OF CONFIDENCE IN EVERY STEP
In 2027, the TAMARIS brand celebrates its 60th anniversary. Six decades of trust from millions of customers, constant development, and an understanding of the modern woman of tomorrow. The Spring-Summer 2027 anniversary collection opens not just a new season, but a new chapter in the brand's development, confidently looking to the future.
Key changes: TAMARIS is moving beyond a classic footwear brand to become a contemporary lifestyle brand. The new strategy is built around expanding the audience, creating an emotional connection, and enhancing desirability. The collection features more light, sparkle, and festive styles for special occasions, while maintaining the core principle: creating shoes that make women feel confident every day.
Key areas of the season:
1. The return of femininity. Sophisticated pumps, trendy kitten heels, updated ballet flats and slings. Particular attention goes to sneakers, a hybrid of sporty comfort and ballet-inspired lightness that meets the demand for versatility.
2. New Naturalness. Inspired by nature: wicker structures, openwork surfaces, raffia, mesh, and macramé. The color palette includes milky, sandy, caramel, and pastel shades, creating a sense of lightness and a Mediterranean atmosphere.
Trends: The return of femininity in a new interpretation, naturalness as a new form of style, hybrid silhouettes (sneakers), as well as expressive holiday models with shiny finishes
Men's collection: a strategic growth direction. The brand is expanding its presence in the contemporary men's footwear segment, offering a strong balance of price, quality, and style. All shoes are available up to size 47.
Along with new developments, Tamaris DNA technologies remain in the collection
- TOUCHit — soft adaptive insole.
- ANTIslide — anti-slip sole.
- ANTIshokk — heel cushioning.
- Removable Footbed.
60 years of experience. A new step forward. The TAMARIS Spring–Summer 2027 collection balances history and the future. It is an invitation to move forward with comfort, confidence, and style.
TAMARIS is a regular exhibitor at Euro Shoes: we look forward to seeing you at our stand from August 25th to 28th at the WTC Congress Center.
In 2027, the TAMARIS brand celebrates its 60th anniversary. Six decades of trust from millions of customers, constant evolution, and an understanding of the modern woman of tomorrow. The anniversary collection…
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