Tang Jianqi in Roger Vivier commercial
Roger Vivier has chosen Chinese actor Tang Jianqi as its ambassador
French luxury brand Roger Vivier has chosen a new ambassador, popular Chinese actor Tang Jianqi. The announcement of the new ambassador is accompanied by the launch of an advertising campaign in which Tang shows off Roger Vivier jewelry, bags and sculptural shoes.
Tang Jianqi will take part in a number of advertising campaigns and other initiatives to present the French brand's archival collections.
"I have always been attracted to fashion houses with a strong identity and a clear aesthetic position. For me, Roger Vivier represents not only style but also a unique sensibility," said Tan, who is best known in China for his roles in popular TV series such as "Under the leather" and "Lost You Forever."
A professional dancer, Tan began his musical career in 2009 as a member of the Chinese group MIC. He later turned to acting and has since amassed over 18 million followers on Weibo, 11 million fans on Douyin, and over 763 million views on Xiaohongshu.
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French luxury brand Roger Vivier has chosen a new ambassador, popular Chinese actor Tang Jianqi. The announcement of the new brand ambassador is accompanied by the launch of…
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