The new EKONIKA flagship is located in Stoleshnikov Lane
At the beginning of the week, the new flagship store of the Russian footwear and accessories brand EKONIKA opened in Moscow. The store is located on Stoleshnikov Lane, in one of the most expensive street retail locations in the capital - on the site of the Italian fashion brand Kiton, which left Russia, and opposite the temporarily closed Dior boutique.
The store's sales area is 150 sq. m., the space is divided into two zones. The basis of the presented assortment is the Ekonika Premium line, selected models of the Ekonika line and products from collaborations.
The branded concept of Ekonika retail design has been rethought, but the key elements have been preserved: an LED screen in the display case, growing out of a snow-white stone block, thin lines of shelves interrupted by vertical mirrors, a sky-blue light-emitting structure of shelves for storing shoe boxes, and the blocks themselves, combining the function of retail equipment and a connection with nature.
The fitting area looks emphatically soft and smooth — a reference to the plastic cornices on the building's façade. Monochrome chairs with "hugging" backs are complemented by minimalist poufs and weightless-looking translucent glass tables.
As in other EKONIKA flagships, for the convenience of customers, the store allows you to pre-book shoes, bags and accessories from the assortment and a closed fitting room to put together a complete look with clothes during shopping. Among other available services: booking the desired models, storing bags with purchases until the store closes, meetings with invited stylists.
For the opening of the new retail space, EKONIKA attracted the team of the independent online publication about fashion, beauty and modern culture The Blueprint. Together with the editorial staff, the legend of SHOES LOVERS CLUB was created, based on the idea of finding your ideal pair. The headquarters of the shoe lovers club became the new EKONIKA store on Stoleshnikov Lane.
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At the beginning of the week, the new flagship store of the Russian footwear and accessories brand EKONIKA opened in Moscow. The store is located on Stoleshnikov Lane, in one of the most expensive…
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