Familia became the owner of the Paolo Conte trademark
The chain of discount stores of clothing, footwear, accessories and home goods Familia has acquired the rights to three trademarks and assets of the bankrupt shoe retailer Paolo Conte. Information about the acquisition of rights to the trademarks Paolo Conte, Conte paolo conte collection and Conte paolo conte fashion was published on Fedresurs, - reports Shoppers Media.
Familia acquired the Paolo Conte trademarks at the bankruptcy auction of Paolo Conte LLC for 2,43 million rubles in March 2025. Before that, they were put up for auction in October 2023 for 30 million rubles, but no buyers were found then. On September 5, 2025, agreements were registered on the alienation of the exclusive right to three trademarks: Paolo Conte, Conte paolo conte collection and Conte paolo conte fashion.
In addition to the rights to the brand, Maxima Group (which manages the Familia chain) also acquired the remaining stock of Paolo Conte (boots, sandals, sneakers and other footwear) for 64,8 million rubles in June 2024.
The shoe retailer Paolo Conte went bankrupt in 2022 after the death of its founder Andrey Rotar. In February 2023, the Moscow Arbitration Court, at the request of Sberbank PJSC, declared Paolo Conte LLC insolvent, and bankruptcy proceedings were opened against the company. The company's assets were sold at auction.
The former marketing director of the Paolo Conte chain, the son of the brand’s founder, Artem Rotar, wished to leave Shoes Report’s request about the acquisition of the Paolo Conte brands by Maxim Group without comment, stating that he is no longer involved in this business.
In 2019, Paolo Conte retailed 81 stores. Some outlets were franchised. In 2020, the revenue of Paolo Conte LLC amounted to 1,8 billion rubles, net profit - 9,1 million rubles.
The Familia discount store chain has approximately 500 locations. Maxima Group's revenue grew by 5% last year to 55,5 billion rubles, while net profit fell by 50% to 1,9 billion rubles. In addition to selling stock from well-known Russian and international brands, Familia also develops its own private label clothing brands: Day by Day, Nokkin, Soul Age, and others.
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Discount chain of clothing, footwear, accessories and home goods stores Familia has acquired the rights to three trademarks and assets of the bankrupt shoe retailer Paolo Conte. Information about the acquisition…
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