New EKONIKA flagship store in St. Petersburg at 100 Nevsky Prospect
EKONIKA opened a flagship on Nevsky
The new flagship store of the EKONIKA footwear and accessories chain has opened in St. Petersburg on Nevsky Prospekt. However, the opening took place on the eve of a large-scale reconstruction of the main thoroughfareof the Northern capital.
The new EKONIKA flagship became the second store of the street retail format in the updated design concept. The new retail space of the brand is located in a historical building on Nevsky Prospekt, 100. The retail area is 135 sq.m.
The interior of the store is made in the already familiar design concept. Compositionally, the space is divided into three galleries, connected by portals with built-in LED screens.
The central gallery welcomes guests with a blue-lit shelving structure and a spectacular blocky cash register. The side galleries are completed with a mirror wall with niches for the presentation of accessories and a radial LED screen. The signature blue color appears in the halls in the form of accents - glass tables that complement the fitting area with soft chairs and poufs. The store offers models of all brands: Ekonika, Ekonika Premium and Portal.
"We are consistently developing a chain of stores across the country, and St. Petersburg is one of the key cities for us. The new flagship on Nevsky Prospekt has become a modern and functional space, where every detail is thought out for the maximum comfort of our customers," says Yulia Bulgakova, Marketing Communications Director at EKONIKA
A bitter pill to swallow was that the opening of the store on Nevsky Prospect on July 31st practically coincided with the start of a large-scale reconstruction of the main thoroughfare of the Northern capital.
Already in the first days of August, automobile traffic on Nevsky will be completely stopped to carry out road repairs, including tram tracks crossing the avenue.
True, the city administration promised to reconstruct Nevsky in the shortest possible time, within three weeks, that is, approximately by the beginning of the new school year.
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