EKONIKA 2Mood
EKONIKA and 2Mood brought back the “working mood” at the presentation of a joint collection in Moscow
Yesterday in Moscow, a presentation of the collaboration between shoe brands EKONIKA and the clothing, footwear and accessories brand 2Mood took place. The joint collection of the brands included clothing, footwear and accessories in an office style. The Back to Office mood also reigned at the presentation of the collaboration, which took place in the Gary Tatintsian Gallery.
The collection items were presented in the gallery halls, stylized as an open-space office. The ambience of the space also had a retro touch, characteristic of the style of the collection itself, so the inscription EKONIKA 2Mood was broadcast not only as a hologram on the walls, but also glowed on the screens of massive computers from the 80s.
As the participants of the collaboration note, when creating the collection, the designers were inspired by the cult 1980s film Working Girl and its main character Tess McGill.
An immersive show of EKONIKA 2Mood was held in one of the presentation spaces. Girls in formal suits and pumps, depicted office bustle, posed for photos and videos. They were watched by guests of the presentation, journalists and bloggers, whose wardrobe was also designed in the back-to-office style. The picture was completed by two office bars with typical drinks of all corporate events based on Prosecco.
The capsule of women's footwear was also presented at a special presentation stand, where one could see classic models - high knee-high boots with a wide lowered shaft, loafers, pumps, derbies, ankle boots, and sneakers. In the same room one could also get acquainted with the clothing items of the collaboration. To create a total-look for a business woman, it included coats, raincoats, jackets, skirts and voluminous bags in the style of the 80s.
The EKONIKA 2Mood collection is available today in both brands' retail and online stores.
More photos and videos from the EKONIKA 2Mood presentation - in our official Telegram channel
Yesterday in Moscow there was a presentation of the collaboration between the shoe brands EKONIKA and the clothing, footwear and accessories brand 2Mood. The joint collection of the brands included clothing, footwear and accessories…
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