TWO WEEKS BEFORE THE START OF THE CRM EXHIBITION
Last Tuesday, August 11, a business breakfast was held at the international fashion exhibition CPM - Collection Première Moscow. The key industry event, which kicks off in just two weeks, will take place from September 1-4 at the Crocus Expo IEC. The leading business platform for apparel and accessory manufacturers and retailers gathered partners, journalists, bloggers, and fashion industry experts at the BURO TSUM restaurant to detail the event's packed program, which includes four days of stand and runway presentations of the Spring/Summer 2027 collections.
Among the CPM exhibition's partners is the international exhibition of footwear, bags, and accessories, EURO SHOES Premiere Collection. Next season, both exhibitions will be held on the same dates—February 23–26, 2027—at the same exhibition complex, the All-Russian Exhibition Center (VDNKh).
Visitors to the upcoming season can expect a wide international exhibition: more than 800 brands from Italy, Turkey, China, India, Belarus, and Russia, as well as distributors of European, Central Asian, and South Asian brands.
The exhibition is segmented into the following categories: women's and men's apparel, lingerie, swimwear, fitness, home, and sleepwear (dreams by CPM), footwear and accessories, children's and teen fashion, and retail design, equipment, and services (CPM shop & retail solutions). Participants and guests will meet with industry colleagues and leading experts in business analytics, strategy development, marketing, HR, logistics, product range, sales, education, and design at the Russian Fashion Retail Forum (RFRF) – a large-scale business forum for the Russian fashion industry, bringing together 220 speakers across 80 sessions.
This season, the organizers, with media support from RBC, will present two special projects. CPM menswear trends x designerpool is a men's fashion trends space featuring five corners featuring designer collections (3DS, 21dot12, Lesia Lisun, Ushiro, and Long River) and an art installation created by the Real Profit Group creative bureau in partnership with the French international trend bureau Carlin Creative Trend Bureau. CPM prime is a selection of recognizable Russian fashion brands from the mid-upper and premium segments, many of which will be presenting their collections at the exhibition for the first time (Edem Couture, Divno, Radical Chic, Duet by me, and Lumier Magique). On September 1 and 2, the main CPM podium will host a program of runway presentations from participants representing various price and style segments, including the collective fashion show "CPM selected" and a men's fashion collection show by CPM designerpool. On September 3, the same venue will host the annual awards ceremony for the CPM Shop & Retail Solutions Awards project – a professional award in the field of retail space design concepts, organized in partnership with VMC Retail and the PROfashion media holding.
The organizers traditionally place a strong emphasis on fashion trends, which influence the participants' product offerings. Three CPM exhibition halls will feature themed trend zones dedicated to women's, men's, lingerie, and outdoor. For the first time, the CPM shop & retail solutions section will feature a dedicated trend zone, showcasing the participants' cutting-edge developments in retail equipment, retail space fitout, and a wide range of services for retail development.
Another new feature is the RFRF Skills business platform, which will host four days of presentations of leading university programs in design education, specialized competitive projects focused on career and business development, and practical master classes for designers and product managers from brands and companies manufacturing clothing and accessories.
Last Tuesday, August 11, a business breakfast was held at the international fashion exhibition CPM - Collection Première Moscow, which kicks off in just two weeks: the most important industry event will be held…
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The international shoe design competition Shoes Style, held in Moscow this year, showcased many interesting footwear and accessory collections. Shoes Report recently published a story about the winners—third-year students from Kosygin Russian State University, Margarita Skvaznikova and Egor Lysov, who presented their "Retrospective" shoe collection at Shoes Style.
ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
ICEBUG is a Swedish company steeped in innovation and creativity. Our rapid growth is a result of our expertise in grip and technology. Since its inception, ICEBUG has been creating footwear with superior grip and is always striving to improve grip even further.
KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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How to sell more without losing customer trust?
Today, discounts and sales are no longer considered an effective tool for achieving sales targets. Furthermore, online and offline stores offer consumers virtually the same price for shoes, and consumers often choose not the cheapest option, but the easiest and fastest one. This is why service and soft sales are becoming a key competitive advantage for shoe stores, says Maria Gerasimenko, an expert at SR in fashion business management and development.
Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
At the end of August, Moscow will once again become a magnet for the footwear industry: the WTC Congress Center on Krasnopresnenskaya Embankment will host the international exhibition Euro Shoes Premiere Collection—a specialized B2B event for footwear industry and fashion retail professionals, the key industry event of the new purchasing season and the development of fashion retail assortments. Over 100 companies and brands will participate in the exhibition, presenting their spring/summer 2027 collections of shoes, bags, and accessories to professional visitors. A working meeting of the National Footwear Union of Russia (NOBS) will be held as part of Euro Shoes, featuring footwear companies, professional associations, marketplaces, and independent experts.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
What factors influence pricing, and how to work with retail prices for shoes
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New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
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Creating an emotional connection through a showcase
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
Euro Shoes: The Fall Premiere That Set Trends and Raised Acute Questions for the Industry
From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the congress center of the Central Trade Fair on Krasnopresnenskaya Embankment. For four days, the exhibition brought together leading global brands, buyers and industry experts, becoming a place where fashion trends are created and business alliances are formed.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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