Photo: Fashion Network France
Dior strengthens its presence in the Brazilian market
French fashion house Dior is strengthening its position in the Brazilian market and has confirmed the opening of a new boutique in São Paulo, reports Fashion Network.
This is Dior's third store in the country, as the house already has two boutiques in São Paulo, in the Cidade Jardim and CJ Shops Jardins shopping centers. The upcoming store, occupying approximately 600 square meters, is integrated into the Iguatemi shopping center chain, and its interior design is inspired by the aesthetics of the house's historic flagship store on Avenue Montaigne in Paris.
Dior's arrival at Iguatemi São Paulo reflects the strength of our luxury ecosystem, built on a rigorous selection process that addresses market changes and the desires of an increasingly global consumer. "This announcement strengthens our relationships with major international brands and consolidates our position as a leader in the luxury goods segment in Brazil, while reaffirming our commitment to offering our clients a selection of sophisticated, contemporary, and continually evolving brands," said Ciro Neto, CEO of Iguatemi S.A.
French fashion house Dior is strengthening its position in the Brazilian market and has confirmed the opening of a new boutique in…
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In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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