Articles about the shoe business

Turn to Asia. Features of shoe production at a factory in China

Finding a partner factory for shoe production is not an easy process. Today, many Russian brands sew their collections in factories in China. The concept of the women's shoe brand N.early N.aked, founded in 2019, was based on the idea of ​​producing shoes,…
14.07.2025 265

The Battle for the Sports Shoe Market

Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors –…
08.07.2025 1541

New participant of Euro Shoes exhibition – wellness footwear brand Kenkoh

For the first time, the Euro Shoes premiere collection shoe exhibition, which will be held in Moscow from August 27 to 30, will feature a collection of wellness shoes from the Japanese brand…
24.06.2025 960

Shoes Style is back on the cutting edge! Interview with the finalist of the international competition of shoe and accessory designers Egor Sorokin

On May 14, the annual International Competition of Footwear and Accessories Designers Shoes-Style was held again in Moscow. The competition, which has been organized for many years by the A.N. Kosygin Russian State University, presents collections of students from universities, colleges, and technical schools training in…
05.06.2025 1316

Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow

In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of its 20th anniversary…
30.05.2025 1986

PETER KAISER - the best brand of 2025!

"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
29.05.2025 2711

How a fashion brand can get into ChatGPT recommendations

Experts say ChatGPT could become a shoe search tool and could even be used as a style consultant, according to a report from Dutch payment company Adyen on retail…
22.05.2025 2931

How Pareto's Law Works in a Shoe Retail Store

Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, ...
06.05.2025 4303

Salvatore Ferragamo's Shoes Inspire Pastry Chefs

Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented at the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the company for…
29.04.2025 4878

Main trend themes for footwear and bags collections for the fall-winter 2025/26 season

Whatever the aesthetic of your collection - artisan heritage, elegant minimalism inspired by tradition or, on the contrary, futuristic forms - if your customer strives to be fashionable and you need to regularly update…
22.04.2025 3517

Euro Shoes – on a new premium platform!

The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya…
15.04.2025 3678

Clarks: 200 years of quality, style and innovation

In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates the brand’s continuing relevance, impeccable quality and global recognition. Since its founding in 1825, the company has not only…
14.04.2025 3822

How to preserve a retail business in the fashion market in the era of marketplace hegemony?

The fashion segment has become the leader of e-commerce in the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit.…
08.04.2025 3071

The cyclicality of fashion and its impact on the financial results of the fashion business

Stylists and experts never tire of telling both professionals and ordinary consumers of fashion industry goods and services that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business,…
31.03.2025 3809

New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB

SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one - the legendary Beverly Hills Polo Club (BHPC). This is an international brand that has become…
21.03.2025 4889

Euro Shoes@CAF will be held in Almaty from March 10 to 12

Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is being held for the fourth season in cooperation with the largest Russian…
04.03.2025 4556

The 35th Euro Shoes exhibition took place in Moscow!

Last week, Moscow hosted the 35th international exhibition of footwear and accessories Euro Shoes Premiere Collection. The four days of the event were intense and productive. The organizers of Euro Shoes noted an increase in the number of visitors to the exhibition…
25.02.2025 3171

Euro Shoes starts on February 18th in Moscow!

The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new ones…
11.02.2025 4884

Rendez-Vous has relaunched its wholesale business

Now the discount on the assortment is up to 65% of the retail price.
28.01.2025 6213

Spanish footwear brand JOSE SAENZ debuts at Euro Shoes

The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
20.01.2025 4728
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