How to Compete with Marketplaces in 2025
The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
And in recent years, in addition to all of the above, business leaders have had an additional headache in the form of fierce competition with marketplaces that take away customer traffic and revenue from retail stores.
What should a manager do in such a situation, how to maintain a business in a highly competitive market and make money, despite the period of growth in online sales?
New approaches to managing related microstrategies are needed that will allow you to differentiate yourself from marketplaces and earn money even when others cannot. Practitioner experts can help with this.
August 19 and 20, 2025 shoe sales expert Evgeny Danchev will hold an author's seminar in Moscow, the topic of which is - "How to reboot the fashion business and compete with marketplaces", where you can learn more about how to compete with marketplaces in 2025. Particular attention will be paid to generating customer traffic to retail stores against the backdrop of growing online sales.
Evgeny Danchev -
business coach, consultant, expert in increasing sales of the fashion market. Author of the book "A Practical Guide to Increasing Sales of Shoes and Accessories". Author of sales scripts "60 responses to customer objections in a retail shoe store" and "Standards for retail shoe sales." Creator of an online school for fashion market leaders.
@evgenydanchev,
https://onlineschool.wconsulting.su/
For the first time, an expert will share in an open format working technologies for sales growth, which were previously only available in corporate coaching, and will show examples from business practice how to increase sales using a systematic approach. A separate block of the seminar program will be devoted to how to make sure that more customers come to your business and fewer to your competitors.
At the seminar you will learn:
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how to digitize and transform the product range matrix during purchasing;
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how to link sales plans with visitor traffic plans;
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how to avoid price wars with marketplaces and earn more than your competitors;
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what is a marketing funnel and how to use it to generate traffic to your store.
More information about the seminar on August 19 and 20 can be found here
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