Euro Shoes: The Fall Premiere That Set Trends and Raised Acute Questions for the Industry
From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment. For four days, the exhibition brought together leading global brands, buyers and industry experts, becoming a place where fashion trends are created and business alliances are formed.
Brands and collections
Leading brands from Europe, Turkey, the USA and Australia were presented at Euro Shoes: Caprice, Tamaris, Peter Kaiser, Marco Tozzi, Rieker, Ara, Pikolinos, Wonders, Pitilos, Alpino, IGI&Co, EXTR4, EMU Australia, Scholl, Beverly Hills Polo Club, Oemen and many others. Kenkoh, Footwell, Wink Shoes (Hungary), KV+ (Switzerland), ATREND (Russia) came to Moscow for the first time. A separate event was the return of the cult brand El Naturalista.
The exhibition guests got acquainted with dozens of fashion discoveries: bright sneakers Laura Vita and W6YZ, art objects in the format of bags from Abbacino. The absolute hit of the exhibition were "sneakers", ultra-light sneakers on a thin sole, which were shown by several brands at once. Particular attention was attracted by the premiere of EMU Australia, prepared jointly with the Russian distributor Soho Fashion: it became the starting point of the new franchise project of the brand in Russia.
Business program - a new level of discussion
This season, the business part of the exhibition has turned into a full-fledged platform for professional dialogue. On the first day, Ozon representatives presented analytics on the development of the fashion category, revealed details of logistics and operational processes, and held an open discussion with sellers.
On the second day, the focus shifted to growth tools and industry regulation. Presentations were made by experts from Yandex Market, the Mindbox cloud platform, the Marketplace Guru consulting group, as well as representatives of key industry associations - AKIT (Association of Internet Trade Companies) and AKORT (Association of Retail Companies). CRPT announced new shoe labeling rules that will come into force in 2026.
The program culminated in a panel discussion where industry leaders met: Sergey Sarkisov (Novard Group, EKONIKA brand), Anna Orlova (AKORT), Artem Sokolov (AKIT), Yan Belyaev (National Footwear Union) and Dinara Guryanova (CRPT). The participants discussed current challenges: working with marketplaces, digitalization, updating market rules and the problem of counterfeiting. The dialogue was open and honest, which was noted by both speakers and listeners.
Conclusion
Euro Shoes ended on a high note: the exhibition was visited by thousands of specialists, dozens of contracts were signed and orders for new collections were placed. The atmosphere of inspiration and lively exchange of experience once again confirmed that Euro Shoes remains the main professional platform for the shoe industry in Russia and Eastern Europe.
See you in February!!!
From August 27 to 30, Moscow once again became the shoe capital: the international exhibition Euro Shoes premiere collection was held in the congress center of the Central Trade Fair on Krasnopresnenskaya Embankment. For four days, the exhibition…
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