In April, an international competition for designers of shoes and accessories, Shoes Style, was held in Moscow, founded by the Russian State University. A.N. Kosygin, this university trains specialists in the field of footwear production - designers and technologists. One of the bright finalists of the competition was a student from the Russian State University. A.N. Kosygina Alexander Grigoriev, who presented a collection of men’s shoes called “Rust” on the Shoes Style catwalk. Yellow boots made of genuine leather, similar in appearance to classic models of avant-garde design, were highly appreciated by the competition jury.
Shoes Report talked to the winner about the collection, the competition, studying at the university and development in the profession.
Alexander Grigoryev - Finalist of the international shoe and accessories competition Shoes Style Shoes Report: Alexander, please tell us why you decided to enroll at the Russian State University. Kosygin and became interested in the profession of shoe designer?
Alexander Grigoriev: I've been sewing since the fifth or sixth grade. Initially, for me it was one of the ways of creative self-expression - I like to dress beautifully, I want to look good, and at the same time the process itself is interesting. Closer to graduating from school, I realized that I would like to make this my profession. Entered. At our university, placement into majors occurs after the first semester. Most people rush to the sewing department, people pay attention to clothes more often, it’s somehow more common. I also initially applied for sewing, but ended up studying shoes, which I don’t regret at all.
You have now completed your third year, what are your impressions of the level of study at the university?
Due to the fact that this is, after all, higher education, we are taught not only subjects in our specialty. In the first year there were mathematics, physics, chemistry and other subjects that did not seem very necessary. As for subjects in the specialty, they teach everything you need to know. They give you a base from which you then emerge as a specialist and, probably, the main thing that really appeals to me is that the university provides a large platform for creativity. Here you can realize everything you have in mind with the support of teachers and with all the necessary equipment.
You presented at the competition Shoes Style collection of men's shoes. How did you prepare it? The student designs, but who sews? Is all this carried out in the workshops of the University?
The degree of involvement in the process of creating shoes largely depends on the interest of the student himself. There were guys who did little sewing themselves and were mainly responsible for the design; there were those who didn’t show up in the workshop at all, but assembled everything completely somewhere at home, setting up something like workshops. But specifically, I developed the design at the beginning of the third year, in the fall, and showed it to the design teacher. We did all the work in terms of design, drawings, templates, everything was done. After that I came to the workshop.
I have three pairs of shoes in my collection. I was involved in the tailoring of each pair to varying degrees. That is, with the first pair, I was helped in many ways by a training master who performed complex technological operations that I myself would most likely have screwed up. I took part in sewing the second pair to a greater extent, and made the third pair almost entirely myself. They helped me a little with sewing the top, just so as not to waste extra time, because the deadlines were already running out.
What percentage did it turn out exactly as planned?
Everything turned out as planned. When there are specific drawings, it is unlikely that you will be led in any other direction. The final pair almost entirely depends on how accurately the model is designed, on the accuracy of the drawing, taking into account all the formulas, if this is the MTILP design system, or taking into account all the anatomical points of the foot and numerical parameters, if this is the design system of the Italian ARS-Sutoria school. If everything is taken into account and done carefully, then everything will work out.
What is the difference between the Italian and Russian systems?
These are two different design systems that are used to design footwear models. The Italian one is more geared towards manual production, and there may be much more flaws in terms of leather consumption, but its essence and advantage is that the designer works on the block, immediately sees the designed model in volume, draws all the details, makes adjustments if necessary, then spreads it out on a plane and then gives corrections. The MTILP design methodology was developed for industrial production, based on strict control of the consumption of materials and the mutual placement of parts, designed immediately on a plane, all on formulas and drawings. In this technique, the average development of the block is taken, it is transferred to a plane and drawings of parts are made on the plane, using a large number of formulas, rules and principles, the entire drawing of the model is developed, everything is cut out and assembled according to it. In general, these are just two approaches with their pros and cons, but slightly different.
Do students release a collection every year?
This is optional. The goal is not for everyone to make a collection. Shoes Style takes place once a year. It is not forced, but is intended for those who want a little more than just to learn, but to somehow realize themselves and build a portfolio.
What kind of leather did you use for your collection?
This is chevro (goatleather) made in Turkey. Initially, I wanted to use kangaroo leather, because kangaroo leather has unique properties - thin, but at the same time very durable. I wanted to work with thin leather. But it is quite expensive, I had to find some kind of analogue, I chose goat leather.
Are there any stores where you can buy leather for three pairs of shoes?
Yes, there are quite a lot of stores, different in price category. There are large leather stores with a large selection, such as Tavro. There are more specialized ones for shoes like Speranza, where they sell a lot of parts for shoes, soles, heels, heels and everything you need, and they also have leather. There are some very small stores, for example “Russkaya Kozha” on Tulskaya, and another one in the same area - MilStil, which sells premium-segment goods, a lot of rare exotic leather, including kangaroo.
Do you spend your money on sewing a competition collection?
The university has a system of financial assistance to students studying on a budget. The Dean's Office of TITLP (Editor's note: Technological Institute of Textile and Light Industry) supports students making collections. Sewing one pair cost me 10 thousand rubles. This takes into account the fact that all sorts of small consumables - glue, nails, cork, all this was in the workshop, I did not pay for it. In total, I spent about 30 thousand rubles on the shoe collection.
Since you started learning shoe design, have you now decided on a style you like?
Yes, I am absolutely not interested in sports shoes and anything from the series of futurism and modern technologies. I feel good about it, but it’s just not my thing. I look more towards classic shoes, classic sewing and assembly techniques.
But your collection is still not quite a classic.
It is not classic in terms of shape, although in terms of design as a whole, the concept of the collection still refers to some old models. But these are classic shoes from a design standpoint. Ideally, during production I would like to use a welt fastening method, that is, piercing. The models in my collection are assembled using the glue method, but this is done only because if you immediately dive headlong into all the complexities of the production process, you can waste a lot of materials, waste a lot of time, etc. It is worth entering into it gradually. Therefore, the adhesive method was chosen, it is not so labor-intensive. But otherwise I have a stacked leather sole, a classic leather upper with lining, everything is done according to all the rules and shoe assembly technology.
Do you have any favorite brands?
It’s hard to say, regarding this work I received feedback about the similarity with the early collections of works by Boris Bidjan (Editor’s note: Boris Bidjan Saberi is a German designer, a representative of the avant-garde movement, the “new wave” of street fashion). I am also impressed by modern avant-garde classics - Guidi, Paul Harnden, the entire former Carpe Diem team: Maurizio Altieri, Maurizio Amadeus, Simone Chechetto. From a design point of view, this is avant-garde, but from a technical point of view, these are shoes that are assembled according to the principles that were used several centuries ago. This is especially true for Paul Harnden, whose leitmotif of all his creativity is the maximum departure into the past, starting from materials, ending with the design itself, approach and vision.
Is there a university course about shoe design, history, when all these names are named and their work is discussed?
These names are not mentioned specifically, because these are still representatives of a certain subculture, they are not so widely known. And so naturally there is the history of costume and fashion, the history of fashion houses. The course lasts two or three semesters and ends with an exam. Moreover, it is taught by different teachers, and these are, in fact, two different courses. There hasn’t been any deepening specifically into the history of shoes yet, perhaps in the fourth year. There is a separate subject “history of costume”, which examines costume and shoes from a historical and ethnic point of view - how fashion was born in Europe, how everything developed historically and what it resulted into.
Are there many people on your course?
On the profile “Artistic modeling and digital design of leather products”, to put it simply – “shoe designers” there are two groups, on average 20 people each, that is, a total of 40 shoemakers in the direction 29.0.05 “Design of light industry products”. In our stream, the guys mainly study in the direction of 29.03.01/XNUMX/XNUMX “Technology of Light Industry Products”, they will become shoe technologists. I heard that many people go to technologists, assuming that there will be less drawing. They say that if there are any difficulties with visual things, it is better to enroll as a technologist. But according to my observations, they draw about the same amount as students in the design department. The programs are not much different. From the second to third courses, some differences appear in several subjects. Technologists study more industrial production, working with materials, and designing technological processes. But in general, the general base of subjects is the same, and it seems to me that after graduating from university, technologists can easily go to work as designers, and designers as technologists.
Should you have some good drawing skills initially? Probably, upon admission you need to submit a drawing?
In our direction (Ed. Note: Technological Institute of Textile and Light Industry) there is an internal entrance exam in composition. Here they train as designers and technologists for shoemakers, garment makers, and knitwear makers. But RSU named after. A.N. Kosygina is a system of institutes, the guys who enter the Institute of Design have several full-fledged exams in academic drawing, composition, and draw their heads. In our profession, this level of drawing is not required, so our exam is simpler - only composition. The exam lasts 120 minutes, they test not so much drawing skills, but simply creative abilities, the applicant’s ability to render colors and a sense of composition, as well as how much a person can pull himself together and produce a result in a short time under the necessary conditions.
So you don't have to graduate from art school?
Without it, it will be difficult in the first years, because there are subjects on which heads are drawn, academic drawing is taken... But we have guys who draw well, and there are those who draw poorly, but they are also treated fairly loyally, they are helped. Even if it is obvious that a student’s result is worse than the average level of the group, but he tries, he will not fail. The main thing is to try - everything will work out.
Do you still have two years left to study?
We have a bachelor's degree - that is, one more year. But I will go to graduate school. I'm still thinking about my specialty. I would like to enroll in 3D clothing modeling. If I'm not mistaken, we have such a specialty. Firstly, this is a separate profession, you can do this as a freelancer and earn money, and this will be useful in my specialty. But maybe I will continue to study in the shoe department.
What would you like as a result of your studies - to work in a company like Thomas Munz or do something of your own?
Globally, I would like to have something of my own, but I’m not eager to launch my own brand or open my own workshop. After training, I hope to go somewhere to work as a junior designer or assistant in some shoe workshops or brands, I will gain experience.
As a competition winner Shoes Style you received awards from sponsor companies, what were those prizes?
Several gift certificates for the purchase of materials, three companies offered internships. In one of them, at Thomas Munz, I will be interning for a month. Igor York donated leather with accessories, Veless Group donated a sewing machine. Thanks to all companies for their interest in the competition and support of participants.
What are you planning next – an internship at Thomas Munz, holidays, and then there are some ideas?
Next year - diploma collection. I will use the welt fastening method, I would like to introduce home-made fittings, work with the processing of fitting materials and upper materials. I recently discovered a pair of CDiem shoes in collaboration with WJK on the marketplace. Cordovan was used there (Editor's note: a type of processed leather that is made from horse haz). Usually the texture of cordovan is smooth and polished, but here there was something uneven, it turned out that the leather was treated using the SandWash method, which, as the name suggests, means that the top layers are removed by sandblasting, or in a special machine with sand, they spin for a very long time, after which the glossy coating peels off. It is very interesting to experiment with material and technology. I recently made a wallet for a loved one and worked immediately with boiled calf leather, without letting it cool, the result was a very original effect, the leather sat interestingly.
Will you be collecting shoes for the new collection yourself?
Of course!
Interview conducted by Marina Shumilina
| Please rate the article |
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
How a fashion brand can get into ChatGPT recommendations
Experts say ChatGPT could become a shoe search tool and even a style consultant. According to a report from Dutch payment company Adyen on retail, more than a third of shoppers worldwide are already using AI.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary Beverly
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Euro Shoes – on a new premium platform!
The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How to preserve a retail business in the fashion market in the era of marketplace hegemony?
The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor (area more than 400 m²). By the end of 2024, openings are planned in the Botanica Mall mixed-use complex on the 1st floor (area more than 400 m²) and in the ODIPARK shopping center on the 1st floor (area more than 300 m²). In 2025, the brand plans to continue to expand its network of branded salons in a new concept through consistent and methodical openings in new shopping centers and rebranding of current salons with relocation to larger areas.
How to differentiate yourself from competitors and earn more?
Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower than in retail stores; for some reason, most buyers prefer to purchase a new pair, albeit more expensive, but personally choosing from the assortment presented on store windows and shelves. This illogical behavior of buyers can only be explained by the fact that each of them has individual characteristics when choosing purchases. SR expert on increasing sales in fashion Evgeny Danchev talks in detail about three options for a marketing strategy for positioning retail in the market, their advantages and benefits.
What decorative items can be used as retail equipment to effectively present shoes and bags?
More and more often, when we enter a fashionable clothing or shoe store, we see that for the presentation of goods they use objects that are unusual for a retail space - books, paintings, vases, mirrors... In previous issues with SR's resident expert in the field of visual merchandising, store building and commercial display design With Marina Polkovnikova, we analyzed current trends in store design, and in shoe retail in particular, for the next few years. The expert told how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, an atmosphere that is comfortable for customers and encourages them to make purchases. Continuing the topic started in the two previous issues, now let’s look at what other ways there are to update your store without changing it globally.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
MUNZ Group: Five common mistakes when searching for line personnel
Mistakes in personnel selection are costly for companies. The time spent on searching, the investment of money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost of an error. Munz Group HR Director Ekaterina Ananenkova talks about the most common mistakes.
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
Imagine a world where the barriers between urban style and athletic performance disappear, where shoes become more than just an accessory, but an integral part of your personality and lifestyle. This is the world of EXTR4, a new shoe brand from Italy created for men and women who live active, full lives.
Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?